Elecrama 2018

Havells India: Raising the bar in customer expectations

Today consumer has certain expectations from Havells in terms of innovation and ease of living and with every new launch we want to raise the bar of their expectation.

Anil Bhasin, Executive Vice President, Havells India Ltd

Havells India Ltd is one of the fastest growing FMEG (fast moving electrical goods) companies in India. Its product range includes industrial and domestic circuit protection switchgear, cables and wires, motors, fans, power capacitors, luminaires for domestic, commercial and industrial applications, modular switches, water heaters, air-conditioners and domestic appliances covering the entire gamut of household, commercial and industrial electrical needs.

Commenting on the company’s objectives of participating in ELECRAMA 2018, Anil Bhasin, Executive Vice President, Havells India, said, “ELECRAMA is one of the biggest platforms in our industry that provides an ideal opportunity to showcase our innovation and R&D excellence, state-of-the-art manufacturing capabilities and technological edge. As a holistic gathering of market players, investors, existing and prospective clients, it also provides us an interface for networking, exchange of ideas, customer feedback, new trends, industry developments, etc. ELECRAMA is also a great way to understand and discover the future trajectory of the industry.”

At ELECRAMA, Havells plans to showcase its technological advancement. Bhasin adds, “I am sure that the audience will appreciate our new offerings, which we are introducing at ELECRAMA 2018.”

Today, Havells has PAN India presence and a very strong network of dealers and distributors. According to Bhasin, some of the newly launched products might get more traction from Tier-I cities but most of the products would be available in all markets across the country.

Raising the bar
Over the years, Havells has become a preferred choice of its consumers. “Today consumer has certain expectations from Havells in terms of innovation and ease of living and with every new launch we want to raise the bar of their expectation,” asserts Bhasin.

Future plans
Havells is exploring multiple avenues including Internet of Things and renewable energy segments and plans to offer a bouquet of innovative and ultra-modern offerings this year, reveals Bhasin.

For more details, visit www.havells.com

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