Industry Analysis

DDUGJY changed the game for india

Anirudh Kajaria, Business Head, Century LED

Initiatives started delivering
India’s power sector that was marred by continuous shortages and lack of quality and steady supplies to homes and factories has seen an unprecedented turnaround in the past three years.

The power generation growth in the past three years is 6.4 from 2014-2017. In 2014-16, growth was 6.9 per cent and if we add the generation avoided due to energy efficiency activities it was 9.5per cent.

The distribution of nearly 23 crore LED bulbs by the government along with 33 crore by some private companies resulted in savings of over Rs 20,000 crore per year in electricity bills of consumers. UJALA was a great initiative by our Government in the year 2014 which have been the focus for energy efficiency.

Anirudh Kajaria, Business Head, Century LED believes, “The initiatives have started delivering and to sum this up India is all set to transform the power sector for the better and developed power industry in the near future.”

DDUGJY to be the game changer
The Rural Electrification under Deendayal Upadhyaya Gram Jyoti Yojana (DDUGJY) was a program announced in 2014 to connect un-electrified villages and transform the lives of rural people. The number of un-electrified villages in 2014 stood at 18,452. This program that was given a special focus under the reform programme of the government, achieved a new milestone of more than 13,123 villages of 18,441 electrified as on May 12, 2017. Anirudh feels that this is one initiative that has already changed the game in 2017.

Major changes observed during the past one year
As per Anirudh major changes observed during the past one year as far as improving the health of the industry concerned are:

  • The ease of getting power at affordable rates comes on the back of focussed reforms unleashed by the Modi government over the past three years in the power sector.
  • India has turned around to be a net exporter from a net importer of electricity exporting around 5,798 millions of units to Nepal, Bangladesh and Mayanmar in 2017.
  • Rural Electrification under DDUGJY was a program announced in 2014 in order to connect the un-electrified villages and transform the lives of the rural people. The program achieved a new milestone of more than 13,123 villages of 18,441 has been electrified as on May 12, 2017.

Century LED’s performance during past one year
Century LED performed exceedingly well for a new company in terms of setting up distribution, new brand, factory, designing and stabilising new products and ensuring availability of a wide portfolio. Despite these challenges we have managed to compete with the best in our specific geographies on price, quality, range and reach, says Anirudh.

Innovative strategies
Century LED would bring in newer products, innovation in design along with optimisation in cost of manufacturing to remain competitive, informs Anirudh.

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