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Legrand announces its first experiential centre Innoval in Lucknow

Legrand India has inaugurated their state of the art experience centre Innoval in Lucknow. Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval is present in multiple locations – France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai and then in Ahmedabad, India. The company is now all set to amaze the Lucknow market with its experiential centre.

Innoval is Legrand’s global brand of product showcases. The name Innoval is a reflection of Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.

Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”

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