Legrand India, one of the global leaders in electrical and digital building infrastructure, has inaugurated their first retail outlet – Legrand Studio in Kochi. The experiential centre cum-studio-will host all Legrand’s India group company products. Globally, such experience centres are present in nine countries and now, for the first time, it is making its entry in the Asia Pacific region with India.
Legrand Studio is Legrand’s global brand for product showcase. Experiential Centre in combination with a retail outlet is a comprehensive panorama of the solutions designed throughout the group for the residential, commercial, hospitality and industrial markets.
The product offerings in the studio are arranged as per the business verticals and sorted as per customer requirement into sections such as home automation, user interface, energy distribution, structured cabling, and cable management. With an interactive product display and fully automated experience, Legrand Studio will provide its visitors with a hands-on experience that can help them make an informed choice. End consumers can directly place order through the studio and buy products.
Jean Charles Thuard, CEO and Managing Director, Legrand India said, “‘The breadth of Legrand’s offer has diversified over the last 20 years in India. Legrand has been able to successfully develop product solutions for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.). Post the successful launch of Innovals in Mumbai, Ahmedabad and Lucknow, we planned to reach out to our customers directly through Legrand Studio where customers can walk in and make their purchases.”
Sameer Saxena, Director – Marketing (Group), Legrand India said, “With the launch of Legrand Studio, we plan to reach out to our customer with an experiential and interactive narrative that is simple to comprehend. We will be able to bring customer closer to the brand and help them to choose what they are seeking.”