BPL launches home automation and surveillance products

  With the aim to capture a 20 per cent market share in the next 2-3 years, BPL launched its new range of products in the home automation and surveillance segment. The company unveiled a slew of offerings for the home automation and surveillance segment, under the brand BPL iQ – BPL iQ Smart Automation and BPL iQ Smart Surveillance. “The total market size of the market for automation is guess-estimated to be Rs 600 crore and we are targeting to corner around 20 per cent of this market in the next 3 years or so. Our expectations from the surveillance business, which is pegged at Rs 2,500 crore is that we should be doing business worth around Rs 100 crore in the first year of operations and then scale it up to around Rs 250 crore in the next 3 years,” said K Vijaya Kumar, Chief Executive Officer, BPL.
BPL iQ, BPL’s intelligent home automation and surveillance offering, has a solution that connects everything and everyone in a way that it becomes possible to relax, enjoy free time, enjoy customised security and safety, and take full control of home functions. “The BPL brand has always been about quality, comfort and tech superiority. Our new offerings in the home automation and surveillance segment bring the same technologically advanced, easy to operate systems that ease and secure our lives. Our brand BPL iQ intelligently eases the quality of life and mitigates risk by securing against danger,” Kumar said.
According to the company, BPL iQ Smart Automation is an advanced and cutting edge wireless technology, indigenously designed, developed and manufactured in Bengaluru. It offers a one-touch control for security, temperature, lighting, audio and other homecontrol functions, including curtains and lawn irrigation. “BPL iQ Smart Automation is targeted at those customers who are keen to get seamless integration and connectivity with electronics and home functions, along with the freedom to control and manage life better,” the company said.
The BPL iQ Home Automation system starts from Rs 50,000. The range of BPL iQ Smart Surveillance cameras starts from Rs 1,000.

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BPL launches home automation and surveillance products

  With the aim to capture a 20 per cent market share in the next 2-3 years, BPL launched its new range of products in the home automation and surveillance segment. The company unveiled a slew of offerings for the home automation and surveillance segment, under the brand BPL iQ – BPL iQ Smart Automation and BPL iQ Smart Surveillance. “The total market size of the market for automation is guess-estimated to be Rs 600 crore and we are targeting to corner around 20 per cent of this market in the next 3 years or so. Our expectations from the surveillance business, which is pegged at Rs 2,500 crore is that we should be doing business worth around Rs 100 crore in the first year of operations and then scale it up to around Rs 250 crore in the next 3 years,” said K Vijaya Kumar, Chief Executive Officer, BPL.
BPL iQ, BPL’s intelligent home automation and surveillance offering, has a solution that connects everything and everyone in a way that it becomes possible to relax, enjoy free time, enjoy customised security and safety, and take full control of home functions. “The BPL brand has always been about quality, comfort and tech superiority. Our new offerings in the home automation and surveillance segment bring the same technologically advanced, easy to operate systems that ease and secure our lives. Our brand BPL iQ intelligently eases the quality of life and mitigates risk by securing against danger,” Kumar said.
According to the company, BPL iQ Smart Automation is an advanced and cutting edge wireless technology, indigenously designed, developed and manufactured in Bengaluru. It offers a one-touch control for security, temperature, lighting, audio and other homecontrol functions, including curtains and lawn irrigation. “BPL iQ Smart Automation is targeted at those customers who are keen to get seamless integration and connectivity with electronics and home functions, along with the freedom to control and manage life better,” the company said.
The BPL iQ Home Automation system starts from Rs 50,000. The range of BPL iQ Smart Surveillance cameras starts from Rs 1,000.

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