Havells enters home automation business

Automation will not only enable operating electrical appliances smartly, but will also result in energy saving.
­­‑Anil Bhasin, Sr. Vice President, Havells India Ltd
  After having consolidated its position in the electrical segment, Havells India is making its foray in the home automation business. The company announced the venture on the sidelines of ELECRAMA 2016. Anil Bhasin, Sr Vice President, Havells India Ltd speaks to Subhajit Roy and reveals the company’s new business strategy.
Havells has significantly diversified its products range over the years. What’s next?Today we have consolidated our position in the electrical segment with a diverse portfolio. We are now adding building automation which is a new buzzword in line with smart cities concept. Digitisation is transforming the way electrical appliances used to be operated earlier. We would like to embrace digitisation in our entire product range and deliver it to the customers of modern age group who want to operate all electrical gadgets and appliances using mobiles.
We have launched our building automation solutions during the ELECRAMA 2016. Automation will not only enable operating electrical appliances smartly, but will also result in energy saving. For example, municipal bodies can remotely monitor and operate outdoor lighting, street lighting and water pumps thereby reduce electricity consumption.
What are the particular areas you will be catering to?We will be catering to the entire electrical industry whether it is air conditioner, motor or lighting. We are starting with lighting and gradually we’ll expand focus in to the complete portfolio of building automation. In future, you will be able to control your curtains using remote as well as mobile phones. Our automation solution can be synced with any electrical working product.
Could you brief us more on your automation solutions and their applications? Initially, we would be launching home automation products and in next 3-6 months offer wider range of products. The range would offer solutions for existing houses who want to add automation without major renovation and also for customers who want to go for complete automation.
How much you have invested for this product expansion?We have joined hands with HDL Automation Co. Ltd. The investment is more in expanding network, building a team of experts who could guide consumers with customised solutions and offer extensive range of solutions that customers could choose from.
What kind of demand you foresee for automation range of solution?As it’s a niche product segment, we have to create a market for it. Our primary job is to create awareness about our automation products. Once there is awareness, the products will start gaining acceptance. At ELECRAMA, we received very good response and feedback from our customers.
What will be the pattern of consumption for automation solutions?Our focus at this point of time is domestic market because there is a huge demand-supply gap in the domestic market. Once we have made our presence felt in this market, is then we will think of exports to other nations.
Would you like to comment on your ‘Make in India’ initiative?Our 95 per cent of the products are ‘Made in India’. We are focused on ‘Make in India’ since 1976. We believe in manufacturing and selling and not buying and selling of products. So we do not focus on the trading model. However, 5 per cent of our entire product range is still being outsourced which will be indigenised soon.

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Havells enters home automation business

Automation will not only enable operating electrical appliances smartly, but will also result in energy saving.
­­‑Anil Bhasin, Sr. Vice President, Havells India Ltd
  After having consolidated its position in the electrical segment, Havells India is making its foray in the home automation business. The company announced the venture on the sidelines of ELECRAMA 2016. Anil Bhasin, Sr Vice President, Havells India Ltd speaks to Subhajit Roy and reveals the company’s new business strategy.
Havells has significantly diversified its products range over the years. What’s next?Today we have consolidated our position in the electrical segment with a diverse portfolio. We are now adding building automation which is a new buzzword in line with smart cities concept. Digitisation is transforming the way electrical appliances used to be operated earlier. We would like to embrace digitisation in our entire product range and deliver it to the customers of modern age group who want to operate all electrical gadgets and appliances using mobiles.
We have launched our building automation solutions during the ELECRAMA 2016. Automation will not only enable operating electrical appliances smartly, but will also result in energy saving. For example, municipal bodies can remotely monitor and operate outdoor lighting, street lighting and water pumps thereby reduce electricity consumption.
What are the particular areas you will be catering to?We will be catering to the entire electrical industry whether it is air conditioner, motor or lighting. We are starting with lighting and gradually we’ll expand focus in to the complete portfolio of building automation. In future, you will be able to control your curtains using remote as well as mobile phones. Our automation solution can be synced with any electrical working product.
Could you brief us more on your automation solutions and their applications? Initially, we would be launching home automation products and in next 3-6 months offer wider range of products. The range would offer solutions for existing houses who want to add automation without major renovation and also for customers who want to go for complete automation.
How much you have invested for this product expansion?We have joined hands with HDL Automation Co. Ltd. The investment is more in expanding network, building a team of experts who could guide consumers with customised solutions and offer extensive range of solutions that customers could choose from.
What kind of demand you foresee for automation range of solution?As it’s a niche product segment, we have to create a market for it. Our primary job is to create awareness about our automation products. Once there is awareness, the products will start gaining acceptance. At ELECRAMA, we received very good response and feedback from our customers.
What will be the pattern of consumption for automation solutions?Our focus at this point of time is domestic market because there is a huge demand-supply gap in the domestic market. Once we have made our presence felt in this market, is then we will think of exports to other nations.
Would you like to comment on your ‘Make in India’ initiative?Our 95 per cent of the products are ‘Made in India’. We are focused on ‘Make in India’ since 1976. We believe in manufacturing and selling and not buying and selling of products. So we do not focus on the trading model. However, 5 per cent of our entire product range is still being outsourced which will be indigenised soon.

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