Infineon System Solution for Quadcopters ORIGA is just the start

  Quadcopters, also termed as multicopters or commercial drones, have come a long way in recent years, evolving from toys to sophisticated programmable aircraft. Infineon provides cost effective system solutions for the rapidly growing market while ensuring safety and reliability of quadcopters.
A high-pitched whizz is all you hear at first. Just seconds later the little flying device appears out of the sky and enters a stable hover at eye level. What happens next is up to anyone’s imagination – quadcopters can fulfil many tasks: they can deliver mail across mountains and pizza by air in a busy and congested metropolis or they can analyse the health of large crop fields in a single pass. Moreover, they can simply film breathtaking bird’s eye views of picturesque landscapes or even a big and lively Indian wedding. Quadcopters have gained steam in the commercial sector and the market is growing. “We should definitely keep an eye on this. All of these applications need quadcopter to be both energy efficient and reliable which is at strategic core of our solutions“, says Mohit Berry, Global Application Marketing Manager at Infineon Technologies.
One of the most crucial elements of its system is its power supply. Without its reliable and efficient function, quadcopters can quickly become a flying hazard. Counterfeit batteries in particular can greatly impede flying time as quadcopters become heavier due to inferior chemical quality and composition which results in shorter flying time and poor end-user experience. With quadcopters mandating high capacity and quick charging options, the risks for accidents just amplifies with unauthorised batteries.
: Mohit comments, “In short, a counterfeit battery not only degrades end user experience but also damages OEM’s brand equity and hence their business case. In case of quadcopters accidents due to counterfeit battery explosion, the end customer will never blame the battery maker, rather the OEM. So what better way for us to enter this market than with battery authentication?”
The robust ORIGA Authentication product family alleviates the above problems and ensures authorised battery usage. The authentication solution has been implemented by most quadcopter manufacturers worldwide. “Our proposal is simple,” says Mohit. “We strive to understand our customer’s customer and convert that understanding to system robustness, hence adding value to the overall system offering.” In this case, ORIGA protects the complete quadcopter ecosystem with an optimal cost-performance-ratio, he claims. “At the end, our solution secures long term profitability for OEMs because end users will choose to buy original batteries instead of third party products – on average around 2-3 per quadcopter sold.”
With a robust authentication solution deployed in the consumer market since 2010, Infineon leverages its footprint and develops a new revenue stream through this application. Infineon were agile to respond to customer needs and ousted the competition, which was indeed low cost but very ineffective. “The feedback from the customer delineates our commitment: Infineon support is the best we have received so far,” Mohit summarises the customer praise.
ORIGA success is an entry point for more business. “If you look at quadcopter’s typical block diagram you will find a lot of potential business for us,” Youvraj Chandrakar, Country Head – Sales – Power Management & Multimarket, Infineon Technologies India smiles. Infineon’s vast array of products- from MOSFETs to microcontrollers to motor controller to pressure sensors to RF solutions- can be applied to virtually every part of the drone. “By taking a strategic Product to Systems approach we have successfully opened a new revenue stream”, says Youvraj.  “Infineon Flying demo (see Figure 3) exemplifies our System solution which entails around 58 Infineon components which add value to the overall flying experience. International Rectifier acquisition gives an additional breadth and depth to product portfolio. Overall we have very attractive product portfolio for such cost sensitive market“. Infineon’s sleek and smart form factor motor control board downsizes development cost of quadcopters and ensures optimal usage of our customer’s R&D resources.”
Looking into the future for this market, the sky is the limit. Market study estimates that quadcopter spending will nearly double over the next decade from current $6.4 billion annually to $11.5 billion. “Quadcopter market is growing and Infineon is predestined to play a strategic part of it,” Mohit summarises. 
What can ORIGA do for the drone market? One of the most crucial elements of this device is its power supply. Counterfeit batteries substantially impact flying time and expose end user to accidents. In the event of battery explosion, the end customer blames the OEMs which further hampers OEM’s business case and profitability. So our solution not only ensures our customer’s brand equity, it also secures their business case. End users will choose to buy original batteries instead of third party products – on average around 2-3 batteries per quadcopter sold.
Mohit Berry, Global Application Marketing Manager at Infineon Technologies
What makes the drone market so interesting for Infineon? ORIGA’s success is an entry point for more business. We have successfully opened a new revenue stream. Our vast array of solutions can be applied to virtually every part of the drone. And with the recent acquisition of International Rectifier our product portfolio has become even more attractive to this cost sensitive market. We, as a team, are committed to grow our footprint in this market. The sky is the limit!
Youvraj Chandrakar, Country Head – Sales – Power Management & Multimarket, Infineon Technologies India

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Infineon System Solution for Quadcopters ORIGA is just the start

  Quadcopters, also termed as multicopters or commercial drones, have come a long way in recent years, evolving from toys to sophisticated programmable aircraft. Infineon provides cost effective system solutions for the rapidly growing market while ensuring safety and reliability of quadcopters.
A high-pitched whizz is all you hear at first. Just seconds later the little flying device appears out of the sky and enters a stable hover at eye level. What happens next is up to anyone’s imagination – quadcopters can fulfil many tasks: they can deliver mail across mountains and pizza by air in a busy and congested metropolis or they can analyse the health of large crop fields in a single pass. Moreover, they can simply film breathtaking bird’s eye views of picturesque landscapes or even a big and lively Indian wedding. Quadcopters have gained steam in the commercial sector and the market is growing. “We should definitely keep an eye on this. All of these applications need quadcopter to be both energy efficient and reliable which is at strategic core of our solutions“, says Mohit Berry, Global Application Marketing Manager at Infineon Technologies.
One of the most crucial elements of its system is its power supply. Without its reliable and efficient function, quadcopters can quickly become a flying hazard. Counterfeit batteries in particular can greatly impede flying time as quadcopters become heavier due to inferior chemical quality and composition which results in shorter flying time and poor end-user experience. With quadcopters mandating high capacity and quick charging options, the risks for accidents just amplifies with unauthorised batteries.
: Mohit comments, “In short, a counterfeit battery not only degrades end user experience but also damages OEM’s brand equity and hence their business case. In case of quadcopters accidents due to counterfeit battery explosion, the end customer will never blame the battery maker, rather the OEM. So what better way for us to enter this market than with battery authentication?”
The robust ORIGA Authentication product family alleviates the above problems and ensures authorised battery usage. The authentication solution has been implemented by most quadcopter manufacturers worldwide. “Our proposal is simple,” says Mohit. “We strive to understand our customer’s customer and convert that understanding to system robustness, hence adding value to the overall system offering.” In this case, ORIGA protects the complete quadcopter ecosystem with an optimal cost-performance-ratio, he claims. “At the end, our solution secures long term profitability for OEMs because end users will choose to buy original batteries instead of third party products – on average around 2-3 per quadcopter sold.”
With a robust authentication solution deployed in the consumer market since 2010, Infineon leverages its footprint and develops a new revenue stream through this application. Infineon were agile to respond to customer needs and ousted the competition, which was indeed low cost but very ineffective. “The feedback from the customer delineates our commitment: Infineon support is the best we have received so far,” Mohit summarises the customer praise.
ORIGA success is an entry point for more business. “If you look at quadcopter’s typical block diagram you will find a lot of potential business for us,” Youvraj Chandrakar, Country Head – Sales – Power Management & Multimarket, Infineon Technologies India smiles. Infineon’s vast array of products- from MOSFETs to microcontrollers to motor controller to pressure sensors to RF solutions- can be applied to virtually every part of the drone. “By taking a strategic Product to Systems approach we have successfully opened a new revenue stream”, says Youvraj.  “Infineon Flying demo (see Figure 3) exemplifies our System solution which entails around 58 Infineon components which add value to the overall flying experience. International Rectifier acquisition gives an additional breadth and depth to product portfolio. Overall we have very attractive product portfolio for such cost sensitive market“. Infineon’s sleek and smart form factor motor control board downsizes development cost of quadcopters and ensures optimal usage of our customer’s R&D resources.”
Looking into the future for this market, the sky is the limit. Market study estimates that quadcopter spending will nearly double over the next decade from current $6.4 billion annually to $11.5 billion. “Quadcopter market is growing and Infineon is predestined to play a strategic part of it,” Mohit summarises. 
What can ORIGA do for the drone market? One of the most crucial elements of this device is its power supply. Counterfeit batteries substantially impact flying time and expose end user to accidents. In the event of battery explosion, the end customer blames the OEMs which further hampers OEM’s business case and profitability. So our solution not only ensures our customer’s brand equity, it also secures their business case. End users will choose to buy original batteries instead of third party products – on average around 2-3 batteries per quadcopter sold.
Mohit Berry, Global Application Marketing Manager at Infineon Technologies
What makes the drone market so interesting for Infineon? ORIGA’s success is an entry point for more business. We have successfully opened a new revenue stream. Our vast array of solutions can be applied to virtually every part of the drone. And with the recent acquisition of International Rectifier our product portfolio has become even more attractive to this cost sensitive market. We, as a team, are committed to grow our footprint in this market. The sky is the limit!
Youvraj Chandrakar, Country Head – Sales – Power Management & Multimarket, Infineon Technologies India

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