Mahindra Powerol, a part of the $ 16.7 billion Mahindra Group, announced the launch of its new diesel generator- Leaf DG in Mumbai. The leaf shaped compact design of this generator breaks away from the traditional box design and aims to make the product visually more appealing, thus attracting more consumers.
As the name suggests, the Leaf Diesel generator set is shaped like a leaf, the first of its kind in the industry and is available in the range of 7.5 kVA, 10 kVA and 15 kVA.
Speaking on the launch, Ashok Sharma, Chief Executive, AFS Strategy, Agri and Allied Businesses, Mahindra & Mahindra said, “Mahindra Powerol generators are known for their quality, superior performance, and customer centricity. With the launch of this model, we are setting a new benchmark in these areas. We are transforming the diesel generator from a machine into a thing of beauty. The new generator, in addition to easier use and better performance, is in line with the taste and expectations of today’s smart and evolving customer.”
According to Palaniappan, Senior Vice President, and Business Head Mahindra Powerol, Mahindra & Mahindra, “Our internal study revealed that due to poor aesthetics, customers generally placed the diesel generators at the back of their buildings or in the backyard. Hence, considering these factors we decided to come up with a new design which would encourage customers to proudly showcase their diesel generator in front of their homes, buildings and outlets.”The new compact leaf diesel generator has the following unique features:
Change from Box type shape design to new leaf shaped enclosure (now patented)
Graphics on the enclosure body to improve aesthetics.
Glossy finish powder coating
Leaf shaped suction louvers.
Apart from the design improvement, the Leaf DG is manufactured with a reduction in the total footprint (up to 0.4 cubic metre) and a reduction in the noise levels up to 2.5dBA.