Pascal expects global exposure from Elecrama

In the last two years we have established our products in the Indian market. Now we will use this platform to get the prospective from the international market.
— Anant Saraf, CEO, Pascal Switchcare India Pvt Ltd
  Elecrama is a big forum where the industry gets together to shape the future.  Coming February, Pascal Switchcare India Pvt Ltd will be participating in Elecrama for the first time in Elecrama. Commenting on this, Anant Saraf, CEO of the company says, “It would be a great opportunity to know the needs of the utilities, government EPC consultants, contractors and the competitors landscape.”
He adds, “Our intention is to keep growing the business incrementally while enhancing our product basket to add value to our customer. The primary segment that we are targeting quite aggressively in the Indian market is power utilities. This year, the switchgear business grew more than 100 per cent for us.” 
Business opportunities In the last few years, Elecrama has been a platform where switchgear products business has reached a diverse audience of customers from different sectors. In 2016, we will likely use the opportunity to showcase our products to get some brand recognition, Saraf says. 
The biggest opportunity for the switchgear industry comes from the upcoming power generation capacity. Power generation capacity is expected to be augmented by around 150,000 MW in the coming time. Expansion of key industry sector (cement, steel, petrochemicals, telecom and others) and expansion of other infrastructure segments like telecom, railways, airports, ports, roads and hospitals are also key opportunities for the switchgear industry.
“Till now our focus was only on the utilities of West Bengal, Andhra Pradesh, Tamil Nadu and North-East states. Now after we got our product approval in many utilities of Gujarat, Maharashtra, Odisha, Bihar, Uttarakhand and other reputed customers like Indian Railways, Coal India, Military Engineering Services, PHED and PWD. We use this platform to cater to the various local contractors and industries. In the last two years we have established our products in the Indian market. Now we will use this platform to get the prospective from the international market,” Saraf explains.
Industry overviewIndia is witnessing increased investments in the manufacturing segment as well as urban and rural infrastructure development all over the country. The need to have a safe, reliable and efficient power distribution setup is providing growth opportunities to the medium voltage switchgear markets in India.
“The industry is going through a difficult phase because of the slowdown, delays in projects executions, and various policy constrains,” states Saraf. “Ultimately we are a large country and we need growth in power generation to cater to the growing needs of the country. Today investments are being made to strengthen the MV network under government sponsored RAPDRP programme. However, the technology adaptation for last mile connectivity is far behind as compared globally.”
The next 10 years will be crucial for the Indian electrical equipment industry as it gears up to meet the rapidly rising domestic demand, anticipates Saraf.

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Pascal expects global exposure from Elecrama

In the last two years we have established our products in the Indian market. Now we will use this platform to get the prospective from the international market.
— Anant Saraf, CEO, Pascal Switchcare India Pvt Ltd
  Elecrama is a big forum where the industry gets together to shape the future.  Coming February, Pascal Switchcare India Pvt Ltd will be participating in Elecrama for the first time in Elecrama. Commenting on this, Anant Saraf, CEO of the company says, “It would be a great opportunity to know the needs of the utilities, government EPC consultants, contractors and the competitors landscape.”
He adds, “Our intention is to keep growing the business incrementally while enhancing our product basket to add value to our customer. The primary segment that we are targeting quite aggressively in the Indian market is power utilities. This year, the switchgear business grew more than 100 per cent for us.” 
Business opportunities In the last few years, Elecrama has been a platform where switchgear products business has reached a diverse audience of customers from different sectors. In 2016, we will likely use the opportunity to showcase our products to get some brand recognition, Saraf says. 
The biggest opportunity for the switchgear industry comes from the upcoming power generation capacity. Power generation capacity is expected to be augmented by around 150,000 MW in the coming time. Expansion of key industry sector (cement, steel, petrochemicals, telecom and others) and expansion of other infrastructure segments like telecom, railways, airports, ports, roads and hospitals are also key opportunities for the switchgear industry.
“Till now our focus was only on the utilities of West Bengal, Andhra Pradesh, Tamil Nadu and North-East states. Now after we got our product approval in many utilities of Gujarat, Maharashtra, Odisha, Bihar, Uttarakhand and other reputed customers like Indian Railways, Coal India, Military Engineering Services, PHED and PWD. We use this platform to cater to the various local contractors and industries. In the last two years we have established our products in the Indian market. Now we will use this platform to get the prospective from the international market,” Saraf explains.
Industry overviewIndia is witnessing increased investments in the manufacturing segment as well as urban and rural infrastructure development all over the country. The need to have a safe, reliable and efficient power distribution setup is providing growth opportunities to the medium voltage switchgear markets in India.
“The industry is going through a difficult phase because of the slowdown, delays in projects executions, and various policy constrains,” states Saraf. “Ultimately we are a large country and we need growth in power generation to cater to the growing needs of the country. Today investments are being made to strengthen the MV network under government sponsored RAPDRP programme. However, the technology adaptation for last mile connectivity is far behind as compared globally.”
The next 10 years will be crucial for the Indian electrical equipment industry as it gears up to meet the rapidly rising domestic demand, anticipates Saraf.

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