PRS Permacel, one of the pioneers in the field of electrical insulation tapes and associated products, has expanded its product portfolio by entering into a distribution co-operation with VonRoll, Switzerland. Von Roll is recognised as the world leader in the field of insulation products and systems for the electrical equipment industry. With this agreement, PRS Permacel Private Limited will be distributing an extensive part of Von Roll and Dolph’s range of liquid insulation products to the Indian manufacturers.Commenting on the partnership with Von Roll, Nityanand Shenoy, President and Managing Director of PRS Permacel says, “We are very pleased to be appointed as the authorized distributor for Von Roll, a company which has a world class reputation for manufacturing high quality insulation solutions. With this latest addition to our product portfolio, we are looking at fulfilling the growing demands of our consumers for integrated solutions.”PRS Permacel Pvt. Ltd. will be initially offering Von Roll and Dolph’s range of liquid insulation products, including resins, compounds, varnishes and encapsulants for the electrical and electronics industries in India.“Von Roll already commands a leading position in most international markets, and aims at building a similar position in the fast growing Indian market. With our vast marketing set-up, our wide industry experience, as well as our established business relationships, which enable us to access a large customer base, we are confident that we can jointly grow this business at an accelerated pace in India,” adds I. P. S. Khandpur, Executive Director, PRS Permacel.