Secure Power on a strong growth trajectory

“For manufacturing power related products we will develop our setup slowly and are looking actively to establish our manufacturing setup in the vicinity of Mumbai near western corridor,” says Deepa Shetty, Managing Director, Secure Power India Pvt. Ltd.
Could you brief us about Secure Power and its business focus?Secure Power is committed to provide a variety of power solution to the industry. Though the core focus remains to provide variety of battery backup solution, Secure Power is emerging as value added partner for the industry for their varied needs. Secure Power is now capable of design and supply variety of power backup solutions, have introduced different chemistry of power backup solutions like Lithium ion phosphate batteries, developing microprocessor based uninterrupted power supply, chargers, mobile battery packs and battery banks.
Secure Power focus remains providing variety of power solutions for power, telecom, renewable energy projects, upcoming automotive sector etc. as its focused market. Major customers remain to be banks, financial institutions, IT companies, telecom companies, infrastructure development companies etc.
What is the most significant achievement in the history of Secure Power?It has been my dream to design and develop products ‘Made in India’ for the domestic requirements. From a mere trading and importing partners, slowly we moved in to this direction almost four years back. We have partnered with HBL Hyderabad as our first step into manufacturing. This partnership is evolved as a healthy relationship and we have been successful in combing our strengths of market and product knowledge with strengths of local manufacturing.This has given us more confidence of serving Indian market with our products and solutions. We are in the process of establishing our own manufacturing setup for products like UPS, chargers, power backup solutions, power supply, solar home lighting solutions etc. I think this will put Secure Power as one of the front runners in establishing as a partner of choice with complete power solutions under one roof.
What have been new offerings by Secure Power in recent times and how has been the market response? Apart from our regular supply of SMF VRLA batteries, we have done some pilots supply and installations for Lithium ion phosphate batteries for some applications. We have also installed solar power supply for ATMs and home lightings in rural India. Our solutions are affordable, reliable and are perfect match with rural India demands. So far the solutions are working well and we plan to push these products through a channelised distribution for rural India.
How do you see the years ahead for Secure Power?While Indian economy is looking at 7 per cent-plus growth for the next decade, meeting power and backup requirements for industry as well as for consumers remains a challenge. In last 10 months we have seen good amount of efforts by the government through its various initiatives including partnering with west to increase the manufacturing base of nuclear power in the country and lot of new initiatives to promote renewable energy source of power.These efforts will be a boon in time to come and will take more than a decade for the stabilise supply of power from the new plants. New projects of solar energy, promotion of green energy and battery operated automotive sector are opening new opportunity for us. Growing sectors like telecom and IT are giving us opportunity to establish as a long-term value-added partner in the Industry.
We are bullish not only about the ever growing requirements but also for our new value-added products put us in focus as solution provider. ‘Make in India’ initiative by the government has already put companies like ours in focus of various foreign partners who are looking to build long-term partnership with us.
Tell us about your manufacturing facility. Do you have plans of capacity expansion in the near future?Currently we are in the process of establishing our design and development team for various new products. The newly introduced products are being outsourced. For manufacturing power related products we will develop our setup slowly and are looking actively to establish our manufacturing setup in the vicinity of Mumbai near western corridor.
As for manufacturing of batteries, we plan to have similar partnership as that of HBL to grow together and we are under process of evaluating various models and offers with us now.
The market for power back-up solutions is flooded with scores of marginal brands. What is your overall reaction? How challenging is such competition?Yes, the market is flooded with many brands and options for the supply of batteries. But we wish to operate out of our niche market by providing complete solutions under one roof. There are hardly any player from the battery industry who provides such value added products and solutions under one roof.
In fact we are expanding our market and our presence thorough our initiatives and we see much more acceptability with better products offerings and expanded service network through our Initiatives.
Being a woman entrepreneur what are the challenges you faced?Like most industries, power and battery industry is dominated by male entrepreneurs and it took some time for me as a woman entrepreneur to reach so far. It is my efforts of more than 16 years in the market and my knowledge and offerings that pave way for me to reach this stage. The biggest challenge was frequent travelling and keeping balance between business and family.
I am one of the lucky persons to get good support from my family and friends. I also wish to state here that right from my early stage in the industry, I got a good support across the industry, customers, and my colleagues who supported me during this journey.
What is your message to the budding women entrepreneurs?I take this opportunity to all women entrepreneurs to not to give up and work hard patiently to negotiate your way to success against all odds. It is we women who can decide and practice how industry and people should look at you as a woman or as a leader. I wish all aspiring women the very best and success in whichever industry you may work in.

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Secure Power on a strong growth trajectory

“For manufacturing power related products we will develop our setup slowly and are looking actively to establish our manufacturing setup in the vicinity of Mumbai near western corridor,” says Deepa Shetty, Managing Director, Secure Power India Pvt. Ltd.
Could you brief us about Secure Power and its business focus?Secure Power is committed to provide a variety of power solution to the industry. Though the core focus remains to provide variety of battery backup solution, Secure Power is emerging as value added partner for the industry for their varied needs. Secure Power is now capable of design and supply variety of power backup solutions, have introduced different chemistry of power backup solutions like Lithium ion phosphate batteries, developing microprocessor based uninterrupted power supply, chargers, mobile battery packs and battery banks.
Secure Power focus remains providing variety of power solutions for power, telecom, renewable energy projects, upcoming automotive sector etc. as its focused market. Major customers remain to be banks, financial institutions, IT companies, telecom companies, infrastructure development companies etc.
What is the most significant achievement in the history of Secure Power?It has been my dream to design and develop products ‘Made in India’ for the domestic requirements. From a mere trading and importing partners, slowly we moved in to this direction almost four years back. We have partnered with HBL Hyderabad as our first step into manufacturing. This partnership is evolved as a healthy relationship and we have been successful in combing our strengths of market and product knowledge with strengths of local manufacturing.This has given us more confidence of serving Indian market with our products and solutions. We are in the process of establishing our own manufacturing setup for products like UPS, chargers, power backup solutions, power supply, solar home lighting solutions etc. I think this will put Secure Power as one of the front runners in establishing as a partner of choice with complete power solutions under one roof.
What have been new offerings by Secure Power in recent times and how has been the market response? Apart from our regular supply of SMF VRLA batteries, we have done some pilots supply and installations for Lithium ion phosphate batteries for some applications. We have also installed solar power supply for ATMs and home lightings in rural India. Our solutions are affordable, reliable and are perfect match with rural India demands. So far the solutions are working well and we plan to push these products through a channelised distribution for rural India.
How do you see the years ahead for Secure Power?While Indian economy is looking at 7 per cent-plus growth for the next decade, meeting power and backup requirements for industry as well as for consumers remains a challenge. In last 10 months we have seen good amount of efforts by the government through its various initiatives including partnering with west to increase the manufacturing base of nuclear power in the country and lot of new initiatives to promote renewable energy source of power.These efforts will be a boon in time to come and will take more than a decade for the stabilise supply of power from the new plants. New projects of solar energy, promotion of green energy and battery operated automotive sector are opening new opportunity for us. Growing sectors like telecom and IT are giving us opportunity to establish as a long-term value-added partner in the Industry.
We are bullish not only about the ever growing requirements but also for our new value-added products put us in focus as solution provider. ‘Make in India’ initiative by the government has already put companies like ours in focus of various foreign partners who are looking to build long-term partnership with us.
Tell us about your manufacturing facility. Do you have plans of capacity expansion in the near future?Currently we are in the process of establishing our design and development team for various new products. The newly introduced products are being outsourced. For manufacturing power related products we will develop our setup slowly and are looking actively to establish our manufacturing setup in the vicinity of Mumbai near western corridor.
As for manufacturing of batteries, we plan to have similar partnership as that of HBL to grow together and we are under process of evaluating various models and offers with us now.
The market for power back-up solutions is flooded with scores of marginal brands. What is your overall reaction? How challenging is such competition?Yes, the market is flooded with many brands and options for the supply of batteries. But we wish to operate out of our niche market by providing complete solutions under one roof. There are hardly any player from the battery industry who provides such value added products and solutions under one roof.
In fact we are expanding our market and our presence thorough our initiatives and we see much more acceptability with better products offerings and expanded service network through our Initiatives.
Being a woman entrepreneur what are the challenges you faced?Like most industries, power and battery industry is dominated by male entrepreneurs and it took some time for me as a woman entrepreneur to reach so far. It is my efforts of more than 16 years in the market and my knowledge and offerings that pave way for me to reach this stage. The biggest challenge was frequent travelling and keeping balance between business and family.
I am one of the lucky persons to get good support from my family and friends. I also wish to state here that right from my early stage in the industry, I got a good support across the industry, customers, and my colleagues who supported me during this journey.
What is your message to the budding women entrepreneurs?I take this opportunity to all women entrepreneurs to not to give up and work hard patiently to negotiate your way to success against all odds. It is we women who can decide and practice how industry and people should look at you as a woman or as a leader. I wish all aspiring women the very best and success in whichever industry you may work in.

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