Smart cities to drive growth for HVAC systems

“As industrialisation booms, the HVAC sector will grow,” says Kamal K. Singh, Director, Power Electronics, Danfoss Industries
 HVAC demand increases with increasing urbanisation activities like construction of malls, hotels, hospitals, commercial buildings and manufacturing facilities. Almost all upcoming commercial as well as residential buildings will need HVAC facilities for functional and operational reasons. In an exclusive interview with EPR, Kamal K. Singh shares how Danfoss is increasing its reach across India.
What is the current HVAC market scenario?Given the rapid urbanisation we are witnessing, coupled with the new found thrust for manufacturing and industrialisation, infrastructure development is moving at a pace like never before. Today, real estate is booming and a revived economy, amidst a relatively investment-friendly environment, is witnessing commercial properties rise swiftly too. Most mega trends, such as urbanisation, have a cascading impact on all aspects of economic and social development. For example, hospitality sector and food retail outlets, shopping complexes and office spaces are all expected to expand to meet the needs of a more consumer driven market.
As a company what kind of opportunity do you see in the governments ‘Make in India’ initiative?“Make in India” is an ambitious yet progressive project which will help unlock the potential of industrial advancement in India. This apart, our country is rich in talent with unmatched skills, and there is tremendous scope to leverage the same to better our GDP. Today, there is an improved collaboration among India Inc., PSUs, the government and educational institutions to help improve employability in future talent through niche sector-specific training that are being imparted at the university level itself. Alternately, there is a large part of the youth demographic who are taking the entrepreneurial route to further boost the economy, as the funding policies have eased to a great extent.
The ulterior motive is to encourage MNCs to invest in India and boost local production, thereby positioning India as a global manufacturing hub.
How is the demand for HVAC products in the Indian market? What are the factors influencing the demand?In India, demand for HVAC is high in Tier-1 and Tier-2 cities, as cities are expanding their horizons. HVAC demand increases with increasing urbanisation activities like construction of malls, hotels, hospitals, commercial buildings and manufacturing facilities. With national momentum towards smart cities, demand for HVAC is slated to shift towards the new cities that will be built on energy-efficient infrastructure. What are your strategies for the next 5 years?We are pursuing energy efficiency aggressively through development of sustainable applications in the HVAC sector. We are working closely with our customers to save energy through automated applications that can considerably lower expenses on electricity as well as reduce manpower.
In addition to the varied industries, we reach out to pharma,food processing, food retail, textile, fisheries and cold chain. We are also increasing our reach across India especially in Tier-2 and Tier-3 cities as a part of our strategy to get close to customer clusters. For this, we have embarked on a major distribution expansion drive programme called “Reach Out” where we connect directly with our existent and prospective customers.
We are also strengthening our supplier network to better cater to the local and global demand, as we see a three-fold rise in procurement from Indian suppliers for global markets by 2017. Our recently inaugurated R&D-cum-manufacturing facility in Oragadam is equipped to handle customisation of technology for local customers and will also be a global hub for manufacturing energy-efficient HVAC solutions.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Most Popular

To Top