India’s flagship Cable & Wire Fair growing leaps and bounds

Featuring 500+ exhibitors from 20 countries and 15,000+ visitors from around 50 countries the 6th edition (Nov 4–6, 2025) to be held with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME) at Pragati Maidan in New Delhi includes a two-day conference.

Since its inception in 2015, the Cable & Wire Fair (CWF), organised by Tulip 3P Media Private Limited has grown from a modest 3,000 sq. m. launch to a 35,000 sq. m. mega-expo. Featuring 500+ exhibitors from 20 countries and 15,000+ visitors from around 50 countries the 6th edition (Nov 4–6, 2025) to be held with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME) includes a two-day conference. Due to its understanding of the industry the event has become a key gathering for industrial development. Priyank Jain, CEO of Tulip 3P Media, recounts the development, goals and influence of India’s premier wire and cable exhibition in this interview.

How would you assess the wire & cable industry’s growth in connection with the Fair?

The Cable & Wire Fair catalyses growth, aligning with major initiatives such as Make in India, Smart Cities, BharatNet, renewable energy grids, housing projects, and the launch of 5 G. India’s wire and cable industry enjoys almost 15 percent growth due to the demand from infrastructure, urbanisation, energy, power, increased investment in T&D, telecom, and housing. Driven by its USD 5 trillion economy ambition and position as the 4th largest economy globally, India’s manufacturing and exports are booming.

Intelligent, durable, high-performance cables are crucial for mass electrification projects, modern infrastructure, data centres, and EV charging networks. Indian firms are currently investing in R&D, automation, and backwards integration. Government initiatives such as Power for All, Digital India, and PM Awas Yojana aren’t merely stimulating demand; they’re reshaping it. On the global front, India’s competitiveness is increasing due to the China+1 strategy, enabling export growth to the US, the Middle East, and European markets.

Over 500 exhibitors and 15,000 visitors are anticipated at the 2025 event, underscoring a robust confidence in the market. The Fair has evolved from a mere reflection to a powerful attractor of India’s industrial aspirations. It links global supply chains and India’s rapidly growing domestic market, fostering partnerships that boost competitiveness, innovation, and exports.

What is the Fair’s core value proposition for exhibitors and attendees?

It’s more than a marketplace; it’s a valuable ecosystem, now more expansive, thanks to the allied events TPF and BME. Alongside CWF, a two-day CEO Conclave and Technical Conference is organised, featuring industry-focused themes and power-packed sessions led by top leaders and experts, fostering high-level knowledge sharing and networking. The Fair has evolved into a hub for business, thought leadership, and collaboration across multiple industries.

PwC reports that high-performing companies are nearly twice as likely to generate over 60 percent of their revenue from ecosystem partnerships, with 85% expecting their ecosystems to drive future growth. Meanwhile, McKinsey highlights that ecosystem-focused strategies help companies innovate and contribute to 1–2 percentage points of additional shareholder return annually, especially when they involve cross-industry collaboration and adjacency expansion.

When stakeholders attend expert panels or technical sessions, they gain insight into emerging trends, explore real-world applications, and often spark collaborations that wouldn’t occur through static B2B outreach alone. For exhibitors, it’s an opportunity to elevate domain expertise. Buyers can make better decisions thanks to its contextual information.

In simpler terms, for exhibitors, it means showcasing expertise beyond products; for buyers, it means understanding the “why” behind the “what.” That’s why we say the Fair doesn’t just showcase industry; it shapes it.

How does backing from Wire & Cable India (WCI) and Tulip 3P Media enhance the Fair?

Since 2000, we have specialised in creating industry-focused publications across diverse verticals. Tulip 3P Media’s overarching and long experience, with its incisive industry networking, gives it a distinctive edge as a trusted growth platform through its publications and events. 

Tulip’s event prowess, coupled with WCI’s editorial reach, covering deep industry verticals, creates unmatched amplification. WCI’s extensive experience with manufacturers, technologists, and policymakers gives it a natural ability to curate the expo ecosystem. WCI’s backing is quite reassuring and ensures each edition mirrors the industry’s evolving priorities, pain points, and innovation needs, while also spotlighting future trends, policy shifts, and global benchmarks.

We have content tie-ups with Wire Journal International, the US, and media outreach via major trade journals and newspapers. That blend makes exhibitors confident they’re gaining visibility, insights, and credibility, not just booth space. We fight for every square meter of value creation for this industry.

Walk us through the Fair’s evolution and scale.

From a 2,994 sq. m. debut in 2015 to 24,232 sq. m. across 4 halls in 2023, with ~350 exhibitors and 12,000+ visitors from 35+ countries, we’ve scaled consistently. The 2025 edition expands to five halls (2–6), 35,000 sq. m., and anticipates 500+ exhibitors and 15,000+ visitors. We’ve been titled “Fastest Growing Show” and host one of the highest overseas exhibitor ratios in India. Our consistency comes from responding to the industry’s pulse and never compromising on delivery.

Can you share your journey of challenges, lessons and motivators?

The transformation of a niche concept into a national expo demanded early commitment, maintaining quality, and establishing reliable logistics. Scaling to 25,000 sq. m. in 2023 across new halls at Pragati Maidan tested our operational backbone. Motivation? Every time a lead initiated at the fair turns into a multi-crore project, it validates years of effort. When we see exhibitors, startups, and buyers all deriving valuable returns from our show. With unwavering perseverance, we go the extra mile to create value for the industry through initiatives that break convention and set new benchmarks.

What’s the strategic rationale behind co-locating with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME)?

We are using a deliberate convergence strategy here; I’d call it convergence engineering. From November 4–6, 2025, Pragati Maidan will transform into a dynamic epicentre of industrial innovation, hosting the 6th edition of the Cable & Wire Fair, the Tube & Pipe Fair (TPF), and the debut of Bharat Metal Expo (BME). It will be one of the country’s largest gatherings for these sectors. The success of CWF and TPF in 2023 set the precedent. In 2025, we’re taking it several notches higher. Co-location of these events increases scale and unlocks cross-sector synergy.

What role do exhibitions play in boosting industrial growth and innovation?

Exhibitions are live labs; they speed up market discovery, tech adoption, and trust-building. Meetings here compress months of outreach into days, catalysing transactions, alliances, and export expansion. At CWF, our focus extends beyond product showcases to actively moulding the future of industry connectivity, scalability, and innovation.