“If India has to play the catching game with China in manufacturing, it has to start with reforms in the power sector, says, Manish Goel, Managing Director, Shilpi Cable Technologies Ltd
Threat from Chinese importFunding constraints, land acquisition issues, delays related to identification and award of projects and shortage of skilled manpower are some of the major reasons that are currently causing hurdles in this industry.
Commenting on the bottlenecks for wire and the cable industry Manish Goel, Managing Director, Shilpi Cable Technologies Ltd says, “The main challenge for the wire and the cable industry is the price rise and competition from Chinese imports. There are also constant threats from imports, high interest cost and low CAPEX investment. All these reasons contribute to the decline in margins.”
However, he believes, with the current economic developments taking place, the future for the power sector looks optimistic and promising in the years to come. 
Opportunities to scale the growth Goel is positive about the current development in the wire and the cable market space. He says, “All the industries that Shilpi is serving to, currently are going through a very exciting phase. Moreover, the ‘Make in India’ campaign has given a much needed push to revive the manufacturing sector in India. All these developments open up huge opportunities for Shilpi to scale the growth of the company to higher levels.”
Shilpi started its overseas venture in 2011 and is now looking to expand its geographic footprint with key focus on emerging markets. Goel also adds, “Shilpi is exploring technology partnerships and opportunities to expand overseas operations. The company is also exploring technology partnerships to develop solutions harnessing its Indian operational expertise.”
Short term measures to revitalise Indian power sector“India’s economic future would depend to a great extent on the manner in which issues of power sector of India solved which would have to start with reforms in India’s coal sector and doing away with the monopoly of Coal India which has failed horribly in supplying coal in spite of the huge repository of coal that India is endowed with,” observes Goel.
India’s power sector woes are also related to the contentious gas price issue which this government would have to solve. According to Goel, “Much akin to impressive reforms that Modi brought in Gujarat’s power sector, there would be much expectation from Modi to bring in the much needed restructuring in India’s power sector which not only includes managing the price of coal and other fuel but also reducing the heavy subsidy burden as well as containing the unsustainably high level of transmission and distribution losses in the power sector.”
Pointing out on how to revitalise the sector, Goel suggests, “A vibrant power sector with modest price of power would be the first key step to jump start the manufacturing sector in India. If India has to play the catching game with China in manufacturing, it has to start with reforms in the power sector. Seamless supply of power to rural India is also the key to bringing in downstream social development.”
Long term measures to ensure sustainabilityTo ensure sustainability Goel says that sticking to customer satisfaction is very essential. In addition, he adds, “Our strategies – be it for the products manufactured, marketed, branded, technology or R&D, by us, and other such functions are all synchronised to meet the needs of the end-user.

“If India has to play the catching game with China in manufacturing, it has to start with reforms in the power sector, says, Manish Goel, Managing Director, Shilpi Cable Technologies Ltd
Threat from Chinese importFunding constraints, land acquisition issues, delays related to identification and award of projects and shortage of skilled manpower are some of the major reasons that are currently causing hurdles in this industry.
Commenting on the bottlenecks for wire and the cable industry Manish Goel, Managing Director, Shilpi Cable Technologies Ltd says, “The main challenge for the wire and the cable industry is the price rise and competition from Chinese imports. There are also constant threats from imports, high interest cost and low CAPEX investment. All these reasons contribute to the decline in margins.”
However, he believes, with the current economic developments taking place, the future for the power sector looks optimistic and promising in the years to come. 
Opportunities to scale the growth Goel is positive about the current development in the wire and the cable market space. He says, “All the industries that Shilpi is serving to, currently are going through a very exciting phase. Moreover, the ‘Make in India’ campaign has given a much needed push to revive the manufacturing sector in India. All these developments open up huge opportunities for Shilpi to scale the growth of the company to higher levels.”
Shilpi started its overseas venture in 2011 and is now looking to expand its geographic footprint with key focus on emerging markets. Goel also adds, “Shilpi is exploring technology partnerships and opportunities to expand overseas operations. The company is also exploring technology partnerships to develop solutions harnessing its Indian operational expertise.”
Short term measures to revitalise Indian power sector“India’s economic future would depend to a great extent on the manner in which issues of power sector of India solved which would have to start with reforms in India’s coal sector and doing away with the monopoly of Coal India which has failed horribly in supplying coal in spite of the huge repository of coal that India is endowed with,” observes Goel.
India’s power sector woes are also related to the contentious gas price issue which this government would have to solve. According to Goel, “Much akin to impressive reforms that Modi brought in Gujarat’s power sector, there would be much expectation from Modi to bring in the much needed restructuring in India’s power sector which not only includes managing the price of coal and other fuel but also reducing the heavy subsidy burden as well as containing the unsustainably high level of transmission and distribution losses in the power sector.”
Pointing out on how to revitalise the sector, Goel suggests, “A vibrant power sector with modest price of power would be the first key step to jump start the manufacturing sector in India. If India has to play the catching game with China in manufacturing, it has to start with reforms in the power sector. Seamless supply of power to rural India is also the key to bringing in downstream social development.”
Long term measures to ensure sustainabilityTo ensure sustainability Goel says that sticking to customer satisfaction is very essential. In addition, he adds, “Our strategies – be it for the products manufactured, marketed, branded, technology or R&D, by us, and other such functions are all synchronised to meet the needs of the end-user.