ELECRAMA 2020 kicks off with a dazzling launch

ELECRAMA 2020, the latest edition of the flagship initiative of the Indian Electrical & Electronic Manufacturers Association (IEEMA), opened its doors to exhibitors and visitors alike on 18^th January 2020, with an electrifying launch and a grand inauguration at the India Expo Centre, Greater Noida. The 14^th edition of ELECRAMA — the biennial electronics congregation organised by the apex electrical industrial body, IEEMA ⁠— will have the largest public showcase yet of industry innovations by over 1,370 exhibitors from India and across the world from 18^th to 22^nd January 2020.

ELECRAMA 2020 will welcome the new decade with a strong focus on renewable energy, next-generation technologies, automation, digital solutions, and buyer-seller meets. Since its first edition in 1990, ELECRAMA will exclusively focus for the first time on the role of women in the industry, building stronger electrical systems for homes, offices, and industries, and discuss the way forward for complete electrification of railways. Digital technologies, IoT and AI-powered electrical systems, and other smart-tech solutions are also being showcased at the event.

ELECRAMA 2020 was graced by Prakash Javadekar, Hon’ble Union Minister of Heavy Industries and Public Enterprises; RK Singh, Hon’ble Union Minister of State (IC) Power, New & Renewable Energy; Satish Mahana, Hon’ble Minister of Industrial Development, Govt of UP, along with RK Chugh, President, IEEMA; Anil Saboo, Chairman, ELECRAMA 2020 and several other dignitaries.

Speaking on the occasion, Prakash Javadekar said, “ELECRAMA 2020 is a great opportunity for exchange of ideas and learning. We understand that the industry’s cause should translate to a societal cause. We look forward to the industry’s recommendations for national development. ”

RK Singh added, “India is a sunrise country and we are the sunrise. Despite all the hiccups, India is one of the fastest growing large economies. India has achieved 367 GW installed power generating capacity. We have connected India to one unified grid, the largest in the world, and we are still adding to the capacity.”

Welcoming ELECRAMA 2020 to the state, Satish Mahana said, “In the last 2 years, we gave 1.2 crore new connections in the state. The state government has a target to add 2,000 MW of solar energy every year. The UP government is looking forward to strengthen its bond with the industry. We warmly welcome the industry to invest in the largest state of India.”

RK Chugh added, “IEEMA cuts across verticals in electrical and electronic goods and it comprises 55 percent capital goods and $42 billion of top-line products in the country. We support the vision of government’s $5-trillion economy and we aim that our top-line should reach the target of $1 billion by 2024-25. Towards the same, we are focusing on upgrading skills with the view of complete reskilling of workforce and incorporating technological advancements such as AI and IoT into various segments. These are the hallmarks of ELECRAMA 2020.”

Explaining how ELECRAMA has grown over the years, Anil Saboo said, “Energy is prosperity. The journey of from 1990 to 2020 is exponential as the exhibition has expanded from 9,000 to over 1.10 lakh square metres. Also, exhibitors grew from 100 to over 1,370 in 2020. ELECRAMA has been a matchless platform to the Indian electrical industry to increase its horizon worldwide.”

Over 300 international and 1,000 Indian exhibitors are showcasing a wide range of technological innovations covering the complete electricity ecosystem, from generation, transmission, distribution, power electronics, renewables, e-mobility, automation, and power storage.

The five-day congregation will also see Indian and global industry experts and policymakers discuss industry challenges, innovations, and business models through a series of leadership summits and meetings. Moreover, the premier showcase event will host the world’s largest confluence of the power transmission and distribution community at the 5^th Reverse Buyers Sellers Meet and Domestic Buyers Sellers Meet.

Completing 30 years of being the only industry platform of the kind, ELECRAMA 2020 is supported by the Ministry of New and Renewable Energy, Ministry of Power, Ministry of Heavy Industries and Public Enterprises, and Ministry of Micro, Small and Medium Enterprises. Uttar Pradesh is the host state partner, while Germany is the country partner to the 14^th edition of the initiative.