Taurus aspires to be a global player

We want to be a global player over a period of time and therefore targeting maximum market share in all the businesses. Any equipment we sell, we should have greater than 75 per cent market share.
MN Ravinarayan, Managing Director, Taurus Powertronics

What’s your take on the quality of ELECRAMA as an expo?
The organisers are claiming that ELECRAMA is no more an expo, it’s an experience! It has become a very focussed event – every walk-in is very relevant to the business. Compared to any other expo where we have only a small per cent of relevant visitors, ELECRAMA had close to 100 per cent relevant visitors.

What’s new from Taurus at ELECRAMA 2018?
Taurus is a R&D organisation, we always keep innovating a lot of new products. This time too, we have released our latest overhead line fault locator, tower footing resistance, fault passage indicators, non-contact voltage detectors and many other products. With our new partnership with Japan’s Multi Measuring Instruments Co Ltd, we have brought in their advanced AC leakage clamp meter models in various current ranges.

How this new partnership with Multi will help you to garner better business?
We are trying to give the whole basket of measuring solutions to the new customers. So, in India, we are committed to offer total solution for operations and maintenance of distribution line, transmission line and substations. Our partnership with Multi is a way forward in this direction.

What kind of value addition it will bring for the utilities?
For any utility, uptime is directly revenue and every loss of time is direct loss of revenue. We are trying to enhance their uptime close to 100 per cent. We work with the operation and maintenance teams of generation, transmission and distribution utilities to ensure that they are having maximum time with the highest level of safety. This is our contribution to the power utilities.

What are your business strategies in the renewable energy segment?
We are sticking to our strategy of operation and maintenance and will ensure that the renewable energy sources are also having maximum uptime. We have separate division for solar where we give all the test and measuring equipment for the solar panels, supply and distribution line to ensure that they have maximum uptime. In the wind energy sector too, we ensure nearly 100 per cent uptime through effective operation and maintenance.

What’s your efforts towards making your solutions smart?
Most of our equipment are portable. In our few ‘smart’ equipment, we are trying to network them with SCADA to get information about the equipment health.

Being an Indian player, how do you compete with the multi-national companies?
We are supplying T&M solutions to 10 countries including Brazil, Italy, Saudi Arabia and Middle East. We sell technologies and all our products are high technology. Some of our products are better than that of German manufacturers in terms of technology and price wise we are competitive.

What are your long- and short-term strategies?
We want to be a global player over a period of time and therefore targeting maximum market share in all the businesses. Any equipment we sell, we should have greater than 75 per cent market share. We need to be the king in that market.

Are you open for any kind of merger and acquisition?
If any good merger and acquisition comes in our way, we are ready to pick it up. We are targeting some companies, but it is a long-term process.