Elecrama 2018

Balaji Switchgears aims at further diversifying portfolio

We have a vision to touch Rs100 crore by 2020, with an expanded customer base, keeping our bases intact.

Piyush Garg, Additional- Director, Balaji Switchgears

Balaji Switchgears typically deals with the OEMs, panel builders as well as end-users. What kind of relationships you maintain with them?
Balaji Switchgears is working in this segment since past 28 years and have core competency with OEMs. Each of our customers has trust in us because of our services and commitments. Timely delivery is something which a customer looks for in this segment. The deliveries are critical because of the nature of machines. We are majorly working with OEMs for packaging, bottling, HVAC solutions and these being premium and fast-mover segment, the innovation, quality and supply chain can’t be stopped.

With our service and delivery support, we assure that our customers do not have to go anywhere else. Also, we have our in-house automation team, wherein we provide value-added services to the customers by integrating their machines. That differentiates us from the masses as we are not just a supplier for our clients but are integrators and technology partners as well. This has definitely helped us in creating customers who get their entire task done from us.

Are your services available PAN India?
We are catering to customers throughout the nation, but our major and key clients are in Delhi-NCR. This is because our team can interact and visit them frequently in this region. But through the network of our principal partners, we can provide service and warranty support throughout the nation within a span of 24-28 hrs. All replacements and repairs are immediately handled directly by our principals if a product is under warranty period.

Would you like to expand your network further?
We have started our operations in Haridwar (Uttarakhand) 3 years back, but with GST being implemented, now the customers don’t have any tax advantage of buying a product from home-state or across the boundaries. Only difference arising is of delivery time and freight which is manageable with our logistic partners. Cost of freight is definitely less than cost of office operations. Hence,we shall not like to diversify into more states but shall expand our team and may also start our e-commerce platform to facilitate hassle-free transaction with us.

What makes you a preferred partner for your principals?
Our principals with whom we work are selected by us in an extreme rational approach i.e. we ensure that with any manufacturer whom we partner with should be a leader in its own segment and shall be an innovation driven company. This helps our principal develop a confidence in us as we believe in our complete support and long-term association with all our partners.

There are few other companies having the same business model. What makes you different from them?
Differentiator factor with BSPL is our service and commitment. We believe in the philosophy of honouring our commitment by all means. It’s a cumulative task that the work given by a customer has to be honoured on top priority and with our service support we make sure that every transaction with BSPL is a complete delightful experience, which in turn results into customer retention and business expansion.

Going further where exactly you wish to see Balaji in another 5 years?
In FY 2017-18, we are expecting to close our books at around Rs50 crore with a CAGR of around 15 per cent. We have a vision to touch Rs100 crore by 2020, with an expanded customer base, keeping our bases intact. We also look for diversifying into MV and UPS segment in near future.

What are your plans for UPS segment?
We are focusing extensively on UPS segment this year, as critical power is the need of the hour and all players are eyeing majorly on this market. Especially for OEMs and end-users, UPS is a necessity with their product. Though this segment has its own challenges, it hopes to provide a progressive platform for all its stakeholders and we are planning to be one of them.

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