KEI Industries, India’s second-largest wire & cable manufacturer, showcased its latest innovations & global expansion strategies at Elasia 2024.

In a live interview by EPR Magazine, Anil Kumar J. K., Assistant Vice President, Marketing, KEI Industries Limited, highlighted significant achievements & future projections. With a proud legacy of contributing to India’s industrial landscape, KEI Industries reported substantial business growth, reaching approximately 88,1100 crores in the past year. Emphasising its commitment to innovation, the company unveiled a range of new products, notably expanding into the high voltage segment with the introduction of 400KV cables, already installed & commissioned across the country. These innovations have expanded our product range and revolutionised the industry, setting new standards for performance and reliability.

Speaking of their global footprint, KEI Industries revealed their presence in over 70 countries, focusing on expanding business ventures internationally. The company reported export revenues of 1500 crores last year, with operational branches established in key regions such as the Middle East, Africa, Korea, & Singapore.

Reflecting on their journey, company executives acknowledged the significant role of events like Elasia, which provided invaluable networking opportunities & facilitated long-term partnerships. With a vision to achieve 10,000 crores in revenue by 2025, KEI Industries remains dedicated to fostering collaborative relationships within the industry.

When asked about their product portfolio, KEI Industries highlighted their recent foray into accessory products for the domestic segment, including CCTV cables, telephone cables, & specialised offerings for the solar vertical. The company also underscored a substantial investment of over 1000 crores in Sanath, aimed at bolstering its manufacturing capabilities & solidifying its position as an industry leader.

Addressing the industry’s shift towards sustainability, KEI Industries unveiled their latest innovation, the “green wire,” designed to minimise carbon emissions & align with global environmental standards. Recognising the importance of sustainability in driving industry growth, the company emphasised the need for continuous adaptation & alignment with market trends.

Regarding prospects, KEI Industries expressed unwavering optimism about the increasing prominence of renewable energy sources, particularly solar power, & their preparedness to meet evolving market demands. With plans to introduce new technologies such as Ebeam & Exp and their product lines to include extra voltage systems, the company is poised to emerge as a formidable player in the global market. KEI Industries reiterated their commitment to innovation, sustainability, & global expansion, positioning themselves as frontrunners in the evolving landscape of the wire & cable industry. As they continue to push boundaries & introduce cutting-edge solutions, the company remains dedicated to shaping the future of the sector, a future that is bright and promising.

Anil Kumar J. K., Assistant Vice President, Marketing, KEI Industries Limited