Luminous Power Technologies launches technologically advanced Tierra switches

Luminous Power Technologies, one of the leading home electrical company in India, launched the Tierra range of switches which is a perfect amalgamation of meticulous Engineering, advance Technology and authentic Design (Beauty).

The range, stands out remarkably for the best-in-class Grid “toro”, which has the best compatibility with widest range of metal and wood boxes in country. The Real material cover plates used in Wood, Metal and Glass are all made up of exotic materials processed by cutting-edge processes. And also, the avant-garde Flat component technology- flat switches, fan regulators and dimmers. All the three elements combined make it a range that is not just about technology or about design, rather the beauty is derived from the engineering, technology and the design that has gone in the making of various elements – “Beauty of Technology”.

All this, while keeping consumer insights at the center of everything. Tierra has 9 total colors of cover plates across various materials. This covers the full-spectrum of home décor themes – from contemporary Titanium finish to more eclectic Amber finish.

Luminous has successfully understood the needs of Indian homes and come-up with product that match the need. The brand became an instant success in the switch category when they launched their first range in 2016. Existing two ranges – Zolio & Vivace and now Tierra offer a wide portfolio of switches to the customers, both in white, grey and colored plate options. Ever since then, Luminous Modular Switches has been able to grow the business with more than 50% growth y-o-y.

Announcing the launch of new products, Mr. Jitendra Agrawal, Senior Vice President, Luminous Technologies, said, “At Luminous Technologies, we believe that every product should be beautiful to look at and intelligent to work with. With this design ideology, we have been spearheading technological innovations in the home electrical space. With the Tierra range, our team has successfully revolutionized the switch market in the country. Our home electricals business has seen over 40% growth in 2018 and going forward we believe the new Tierra range will help accelerate the growth rate in 2019.”

Tierra range of switches will be one of the most premium switches in Industry. The innovative switch range will be available in major towns and cities PAN India.