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Schneider Electric Innovation Yatra reaches Bangalore

February 16, 2024 3:57 pm

Schneider Electric Innovation Yatra reaches Bangalore
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The Yatra is traveling to over 60 cities within 6 months, with the aim of highlighting Schneider Electric’s 60-year journey in the country and its continued commitment to supporting nation-building.

Schneider Electric, the global leader in the digital transformation of energy management and automation, launched the Schneider Electric Innovation Yatra in October to commemorate the company’s 60th anniversary of operations in India. At the heart of this Yatra is a Carbon Neutral Mobile Innovation Hub on Wheels, showcasing Schneider Electric’s IoT-enabled solutions, connected product offerings, the company’s evolution in India, and its role in contributing to India’s progress. Recently, the Mobile Innovation Hub reached Bengaluru after traversing many cities in North, Central, and West India. The Yatra garnered interest from over 500 end customers, government officials, students, channel partners, and influencers in Bengaluru.

This carbon-neutral Yatra is traveling to over 60 cities in India within 6 months, with the aim of highlighting Schneider Electric’s 60-year journey in the country and its continued commitment to supporting nation-building by disseminating knowledge about advancements in IoT, Electricity 4.0, Digitisation, and Sustainability within the Energy management and NextGen automation space. It seeks to convey the message of sustainability and digitisation by engaging with over 20 million citizens, corporate entities, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials and renewable energy sources, including Luminous solar panels, and features IoT-enabled solutions, connected product offers, the company’s journey in India, its contribution and commitment to India’s growth, and a special ‘Green Yodha’ Sustainability Zone.

Speaking about this initiative, Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation’s progress. Schneider Electric now has 37000+ employees, 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitisation. We believe, the vision of building resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners and employees for their continued trust and support.”

Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, said, “This carbon neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital, and next-gen automation solutions being offered by Schneider Electric. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience, and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet and performance and this initiative will have a unique blend of digital, physical, social and omni-channel presence reaching millions of Indians.”

Schneider Electric operates in the Indian market under several well-known brands, including Schneider Electric, L&T Electrical & Automation, Luminous, and AVEVA. Schneider Electric leads in Energy Management, NextGen automation, and Sustainability solutions across various industry sectors. L&T Electrical & Automation (E&A) provides a wide array of products, solutions, and turnkey services for electricity distribution, automation, and control across diverse sectors. Luminous Power Technologies, a trusted brand, offers a broad range of innovative products in power backup and residential solar solutions. AVEVA, a global leader in industrial software, facilitates digital transformation and sustainability, offering comprehensive partnership opportunities from Grid to Plug, Equipment to Enterprise, and Component to Cloud.

The Schneider Electric Innovation Yatra aims to engage with India’s diverse ecosystem, ranging from citizens to corporates, farmers, institutions, and beyond. Its goal is to demystify climate change for the masses by showcasing innovative solutions and fostering the development of Green Yodhas, the climate warriors of tomorrow.

Before reaching Bengaluru, this yatra visited cities such as Delhi, Noida, Gurugram, Faridabad, Manesar, Bhiwadi, Kundli, Yamuna Nagar, Chandigarh, Mohali, Ludhiana, Baddi, Roorkee, Muzaffarnagar, Pant Nagar, Kanpur, Lucknow, Agra, Jaipur, Singrauli, Jabalpur, Indore, Bhopal, Ahmedabad, Sanand, Mehsana, Morbi, Vadodara, Bharuch, Surat, Vapi, Mumbai, Nashik, Aurangabad, Pune-Bhosari, Kolhapur, and Goa.

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