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Schneider Electric renews partnership with Rajasthan Royals to promote sustainability

March 18, 2024 3:24 pm

Schneider Electric renews partnership with Rajasthan Royals to promote sustainability
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The renewed partnership underscores the brand’s commitment in harnessing the power of cricket to create Sustainable ‘IMPACT’ and create ‘Green Yodhas’ for the planet!

Schneider Electric, the global leader in the digital transformation of energy management and next-generation automation, has renewed its partnership with Rajasthan Royals for the third consecutive year. In this collaboration, Rajasthan Royals’ team and management reaffirm their dedication to fostering sustainability and encouraging their fans to embrace eco-friendly practices by becoming ‘Green Yodhas.’

The objective of this partnership is to blend sports with sustainability, leveraging the significant influence of cricket’s biggest names. Schneider Electric’s flagship sustainability initiative, #GreenYodha, has effectively built a community of conscientious citizens and businesses committed to driving meaningful climate action. These #GreenYodha individuals are the true agents of change, taking proactive steps toward a more sustainable India and planet.

Speaking about the partnership, Deepak Sharma, Zone President, Greater India, MD & CEO, Schneider Electric India Pvt. Ltd, said, “At Schneider Electric, we are deeply committed towards acceleration of sustainability efforts for the betterment of our planet and the well-being of future generations. Our partnership with the Rajasthan Royals is strategically aimed at spearheading sustainability within India’s most cherished sport – cricket. Through this continued collaboration, our goal is to accelerate the awareness about climate change, empower individuals to embody the spirit of ‘Green Yodhas’, and embed sustainable practices into the fabric of sports, thereby becoming the real ‘IMPACT MAKERS’

We are absolutely thrilled to perpetuate our pivotal role as the ‘Official Sustainability Partner’ of the Rajasthan Royals for 3rd consecutive year. This hattrick of partnership boldly underscores our shared vision to construct a sustainable future that embraces and benefits everyone, everywhere.”

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are proud to continue this association with Schneider Electric as our Official Sustainability Partner for the third consecutive season. In line with our vision of making a positive impact on society, we stand committed to continue using the power of cricket and the reach of our platforms to nurture ‘Green Yodhas’ for the planet.”

Emphasising the need to build a climate-positive world through united actions, Rajat Abbi, VP – Global Marketing and Chief Marketing Officer, Greater India, Schneider Electric, said, “The universal appeal of sports offers an unparalleled platform for fostering unity and driving significant change. This partnership epitomises our focus on responsible marketing and collective commitment to environmental stewardship and sustainable living. By leveraging the widespread influence and appeal of cricket, we aim to engage and inspire every sports enthusiast to become a ‘Green Yodha’, who are making the real ‘IMPACT’. Through our strong strategic partnership with the Rajasthan Royals, we are eager to accelerate the sustainability journey, fostering a culture of responsibility and compassion among fans and communities worldwide.”

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