Tata Passenger Electric Mobility introduces its first pure EV architecture
January 8, 2024 12:53 pm
January 8, 2024 12:53 pm
Punch.ev will be the first product based on this Pure Electric Architecture, which will spawn a variety of products with multiple body styles and sizes.
Tata Passenger Electric Mobility (TPEM), the pioneer of the EV evolution in India, recently introduced its first advanced Pure EV architecture – acti.ev (pronounced as active). acti.ev stands for (Advanced Connected Tech-Intelligent Electric Vehicle) and will underpin future products from the TPEM portfolio. Punch.ev will be the first product based on this Pure Electric Architecture, which will spawn a variety of products with multiple body styles and sizes. Starting presently, customers can book their Punch.ev by visiting their nearest Tata Motors showrooms authorized for EV sales or Tata.ev stores by making a payment of just ₹21,000.
Commenting on this aspirational introduction, Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility Ltd., said, “As leaders of the EV evolution in India, we are proud to enter 2024 with a groundbreaking development in the form of acti.ev a made in India advanced Pure EV architecture that promises to be a trendsetter in the country’s rapidly developing EV market. This architecture has been meticulously designed to enable class leading efficiencies, maximizing space, battery capacity and enhancing the overall driving experience. acti.ev is a global ready, future-facing pure electric architecture that enables the implementation of software oriented features, ensuring that our vehicles are not only technologically advanced but also future-proof.”
“With this, we are doubly excited to announce the unveiling of the first product made on this advanced, multi-layered architecture – the Punch.ev. The Punch.ev is our introduction to the next generation of EVs from TPEM. As has been the case with our current portfolio of EV products, we are confident that future products made on the acti.ev architecture will continue to spark delight in our ever growing community,” he added.
This architecture is based on future ready scalable cloud architecture that promises an enhanced user experience, with Arcade.ev, an in-car app suite. Furthermore, acti.ev is loaded with cutting-edge solutions that not only promise superior connectivity but advanced over-the-air updates for software and other features.