We have embarked on a multi-year transformation journey

Highlighting the company’s achievements, Polycab India Ltd. is the first company in India to receive Automotive Research Association of India (ARAI) test certification on ISO 16942 cables for electric vehicle (EV) applications.
Please highlight the technology and quality developments or upgrades that recently took place.
Polycab India has consistently stood apart and retained its market leadership in the cables and wires domain based on breakthroughs and cutting-edge innovations that we introduce to the market. We have equipped all our business units with advanced machinery and testing equipment that conforms to the highest national and international standards. Polycab’s advanced wire and cable technology, computerised product design, and stringent quality control enable industries to develop highly engineered products with excellent features beyond the standards.
What have you been doing to foster innovation and R&D at your workplace?
At Polycab India, we proactively identify opportunities to evolve and push higher innovation benchmarks for our offerings to customers. Due importance is accorded to R&D pursuits with an outlined focus on curating a long-lasting value proposition differentiation that will appeal to our distributors, retailers, institutional clients, and end consumers. Our in-house R&D centre, located in Halol, Gujarat, is certified by the Department of Science and Industrial Research (DSIR, Government of India), and is continuously working on new product development in the
wires and cables space. A large team of R&D and technical professionals supports the manufacturing function through their expertise in the research process, design, performance, and project management. It caters to evolving market requirements such as fire-retardant, fire survival, low smoke, and multi-chemically resistant compounds. We also collaborate with various external technology consultants to develop many firstto-market technologies.
What is your technology and business roadmap for the coming years?
We have always been at the forefront of leveraging technology to facilitate business growth. We continued to invest
in transformative digital technologies, which have helped us improve operational efficiencies, aid better decision-making capabilities, and create immersive customer experiences. To keep the organisation future-ready with next-generation technologies, we have adopted a “cloud-first strategy” for our critical business applications and developed a robust strategy. Accordingly, we have successfully transitioned all instances of our ERP to the cloud and are in the process of similar migrations for other business-critical applications. The transition experience as been enriching, as the tangible benefits are scalability, agility, security, and a lower cost of ownership. This is a stepping stone towards our journey with cutting-edge technologies. Beyond cloud migration, we also leverage the relevant use of technologies around AI, ML, and IoT as per our business requirements.
Polycab’s key themes and priorities for the coming year are:
Go-to-Market: Digitise the entire distribution ecosystem. Scale up in emerging India and alternate channels
Customer Centricity: Enhance visibility and control of secondary sales by significantly improving the understanding of end users.
Winning with new products: Execute the NPD roadmap to drive market share gains and premiumisation.
Governance: Monitor the progress of all building blocks towards clearly defined growth and profitability drivers.