Anchor changes its corporate identity to Panasonic

Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic, recently announced the change in its legal entity to Panasonic Life Solutions India Private Limited with effect from April 1, 2019. The brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This alteration expresses its vision to ‘Make a better, comfortable life with human oriented solutions’.

Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge and amp; innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment.”

Tetsuyasu Kawamoto, Joint Managing Director, Panasonic Life Solutions India Private Limited, “At Panasonic Life Solutions India Private Limited, we aim to offer outstanding products and services across all categories to our consumers. With the new name, our goal will be to transform the vision of ‘Making a better, comfortable life with human-oriented solutions’ to reality.”

Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India Private Limited stated, “Changing the company name is a step forward into an era of transformation. Our objective is to augment the brand recall amongst our existing consumers and enhance our consumer reach.”