Power Update

Husqvarna launches Outdoor Power Products in India

Husqvarna, launched their array of outdoor power products and innovative solutions for forest, park and garden care in India. The Swedish brand which has already carved a niche in 100 countries for more than 325 years, offers a robust range of quality products that are best suited for Indian conditions.

Husqvarna aims to bring an ease of access to modern engineering and help in boosting the productivity with their diverse range of products. The Swedish brand has established an Indian entity based out of Chennai to cater to the needs of the sub-continent.
The brand comes in with a range of products from the global portfolio and is also evaluating the various solutions that can be offered to the Indian needs. Husqvarna India presently has a strong network of about 60 dealers in the country and this is expected to grow beyond 100 dealers by the end of 2017.

“We have evaluated the market potential of India and believe in India being one of the fastest growing markets for us. Our products are especially engineered for tough market conditions like India, enabling users to handle sturdy jobs efficiently. We are coming in with handpicked products and are growing a network of dealers to make sure the right product reaches the right consumer at the right time,” said Rajesh Raghavan, Managing Director, Husqvarna India during the launch.

India is one of the fastest growing markets and holds a tremendous growth potential. The estimated combined market size of the industry is Rs 3000 crore. The company is expecting a market growth of around 10 per cent for premium hand held outdoor power tools over the next 3-5 years.

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