Tata Power drives campaign to raise awareness about e-waste

We live in a digital age of the ever-evolving disposable electronic devices where e-waste is growing at a CAGR of 30 per cent and as per ASSOCHAM is estimated to reach at 5.2 MT per annum by 2020. In order to promote responsible recycling of e-waste, Tata Power in association with TATA CLiQ, hosted ‘Earth Week’ campaign from April 22 to April 28 to provide a transformative solution on e-waste management.

Tata Power has collaborated with Karo Sambhav, India’s leading e-waste producer responsibility organisation. The campaign indicates an evolved mindset of India’s Reflex Generation with a proactive participation to responsibly recycle e-waste. This set of consumers do not limit their commitment to the environment with a single grand gesture on one particular day such as World Environment Day or Earth Day, but largely prefer taking small yet consistent steps to be more eco-friendly on a regular basis.

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