APS seizing opportunities in the Indian RE with partnerships

The newly launched APS solar bus is set to garner appreciation in competitive markets nationwide.

Australian Premium Solar leverages extensive global experience to deliver innovative solutions in the renewable energy sector. With a strong foothold in Australia and expanding partnerships in India, the company is addressing evolving market demands. Sameer shares insight into the industry while discussing his company with the EPR Magazine.

How does the company utilise its extensive global experience to provide innovative solar solutions and products?

Australian Premium Solar, rooted in Australia with a globally experienced management team, boasts technical prowess and a robust network, particularly with Chinese renewable energy leaders. Long-standing partnerships with Solar X and others in Australia and India underscore its commitment to providing top-tier products and services. The company adeptly meets market demands with a software distribution history and a comprehensive portfolio, including PV modules. Australian Premium Solar consistently delivers timely responses and sought-after solutions, aligning with evolving market needs and ensuring customer satisfaction.

How is APS planning to leverage the PM Suryoday Yojana?

The PM Suryoday Yojana has been a pivotal announcement, particularly in the context of market dynamics across India, from Delhi to Gujarat. With increasing market demands, this scheme addresses a significant gap, particularly in the residential segment. The comprehensive plan devised under the Yojana, coupled with its extensive reach, particularly in Gujarat, aims to cover over 20 lakh residential segments. The overarching target of nearly one crore residential segments set by the Pradhan Mantri underscores the scheme’s ambition. This initiative has spurred proactive measures from Discom MDs in Gujarat, ensuring smooth execution across various channel networks. The scheme will benefit Australian Premium Solar and boost the entire solar manufacturing sector, addressing prevalent business challenges effectively.

What strategies do you plan to overcome the challenges and issues in the sector?

Navigating challenges in India’s burgeoning renewable energy sector, particularly module markets and motor technology presents hurdles despite immense potential. The market’s vastness necessitates addressing rural areas, where competition is fierce and quality maintenance crucial. Despite a robust distribution network across states, Australian Premium Solar faces hurdles in expanding its service reach. Ensuring timely after-sale services remains paramount for customer satisfaction. The company is committed to quality and reliable installations and aims to provide delightful experiences with hospital-grade premium solar products.

How has the Intersolar Expo helped the industry, and what products and solutions have you showcased at Intersolar Expo?

The Intersolar Expo saw many attendees from various states like Gujarat, Maharashtra, and North and South India. The demand for solar products was evident, with general partners seeking dealers and distributors. This expo promises widespread benefits for all participants, including Australian premium solar companies. The Yojana and CNI segments are adapting to revised government policies, ensuring optimism for future business prospects in the renewable energy sector spanning the next 10-15 years.

Regarding product demand, polycrystalline panels are dwindling in popularity, being replaced by monocrystalline mono half-cut panels, particularly in residential setups eligible for subsidies. DCR panels are sought after for commercial and industrial applications. As a premium solar brand, APS introduced innovative solutions, such as solar kits and string inverters, aligning with initiatives like the Pradhan Mantri PMC agar scheme. The newly launched APS solar bus is set to garner appreciation in competitive markets nationwide.

Spokesperson: Samir Patel, Sr. Vice President- APS