Deye Inverter pioneering RE adoption with innovative microinverters and C&I solutions

The firm strides to innovation through a robust R&D team of 500 professionals.

Deye Inverter, based in China’s Ningbo City, has been manufacturing inverters and lithium batteries since 2007. In 2018, the company entered the Indian market, initially supplying materials to other brands before launching its own brandIn 2022 the brand quickly gained popularity due to its emphasis on quality, affordability, and reliability.Bharat Singh shares insights into the company with the EPR Magazine at InterSolar Expo.

How does Deye Inverter ensure both efficiency and reliability in its products?

In terms of technological innovation, we at Deye Inverter differentiate ourselves through a robust R&D team of 500 professionals in China. Our focus is not only on making efficient products but also on ensuring long-term reliability. Offering an impressive 8-year warranty our products speak of confidence in quality and durability. Deye were pioneers in introducing higher current rating models to the industry, making the inverters compatible with the latest technological advancements and capable of handling higher-watt modules.

How does Deye Inverter maintain market leadership and customer loyalty?

To tap into evolving markets, Deye Inverter employs a multi-pronged strategy involving production, branding, and distribution partners. This approach has helped to secure a significant market share globally, ranking among the top players in string and hybrid inverters. In India, we have achieved leadership positions in various segments, demonstrating our adaptability and competitive edge.

Crucially, Deye Inverter understands that in the electronics industry, sales success hinges on effective after-sales service. We have strategically placed service centers, with 10 in India and 40 globally, to ensure prompt assistance and minimise rejections or faults. This commitment to customer support sets us apart from competitors and fosters long-term loyalty.

How does Deye Inverter utilise industry events like Intersolar Expo to promote innovation and growth?

Participation in industry events like the Intersolar Expo is integral to Deyes’ marketing strategy. These expos provide a platform for manufacturers to showcase innovations, conduct market analysis, and engage with customers and distributors. By leveraging such opportunities, we stay abreast of industry trends and maintain visibility in key markets.

At the Intersolar Expo, Deye Inverter showcases a diverse range of products catering to different segments. Our microinverters and large-scale commercial and industrial (C&I) inverters, capable of up to 136 kilowatts, address the evolving needs of customers, especially in light of changing policies favouring renewable energy adoption. Furthermore, our upcoming microinverter with battery storage solutions underscores the commitment to providing sustainable and cost-effective energy solutions for consumers.

Deye Inverters’ success is attributed to its focus on innovation, quality, and customer service.

Spokesperson: Bharat Singh, Director- Sales Marketing and Operations (Deye- India & MENA)