Hager announces new business model for India

Hager announces new business model for India
 
Hager Electro Pvt. Ltd., a 100 per cent subsidiary of Hager Electro SAS, France, has announced its new business model in India. In an interview with EPR, Benoit Lecuyer, Managing Director, Hager India, elaborates their plan for Indian market. Excerpts:
 
Hager Group has announced Project 2015, a special plan for Indian market. Can you elaborate the same?The Hager group in its strategic initiative Project 2015 has identified India as one of the strategic countries to invest and grow market share ambitiously. The objective is to double revenues by 2015. We will continue to invest more than 5 per cent of our turnover in new products and we are open to possible technical alliances. Hager products are now distributed through a network of more than 170 channel partners. We expect around 25 per cent growth in Indian market year-on-year.
 
What will be the market size for your kind of products?It’s difficult to say. For energy distribution, it’s going to be around Rs. 1,000 crore. For home automation, it may range between Rs. 70 to 100 crore. We have a lot of jobs to do: first convince a builder, architects, the consultants, and the contractors to propose the solution.
 
You mentioned that you anticipate almost 25 per cent year-on-year growth for your company. So do you also expect the same kind of growth for the market?No. The market growth would be around 10 to 12 per cent, especially when the next year GDP growth would be 6 per cent – people can even say 5.5 per cent – and electrical products would grow by 10 to 12 per cent. As we’re going for consumer market, we have anticipated 25 per cent.
 
You also said that your objective is to double the revenue by 2015, how are you going to achieve that?We launch a new range in every 3 months. Today we’ve launched a mid-segment market for same application but with few features. And then we’ll make some friendly acquisitions.

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