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Home » Polycab targets export-focused expansion

Polycab targets export-focused expansion

By April 10, 2015 3:32 pm IST

EPR (Electrical & Power Review) | EPR Magazine
.

“The key focus area for us is the oil and gas sector, specifically in the MENA region, which has tremendous growth potential,” says Inder Jaisinghani, Chairman and MD, Polycab Group
 With a turnover of ` 4,500 crores during last fiscal, Polycab is one of the leading cables and wires players in India. In an exclusive interview with EPR, Inder Jaisinghani discusses a broad range of topics that includes current market scenario and Polycab’s growth strategies.
The electric wires and cables market is expected to witness rapid growth in the coming years. What are your strategies in gaining more market share?Polycab is a Rs. 4,500 crores group at present and expects to be a Rs.10,000 crores group within the next five years. At present we are at an interesting stage of evolution. We are blending some outstanding professionals into the company to augment the tremendous entrepreneurial success.
To achieve more market share we are implementing on few strategies which include capacity expansion, hiring more professional, enhancing our distribution networks and increasing our exports.
Could you brief us on the latest development at Polycab?Currently we are in the process of entering new segments such as optical fibre cables, solar power cables, and rubber cables. We are also expanding our B2C portfolio such as premium range decorative fans, LED lights, conduit pipes, switches and switchgears for housing sector.
We have recently established a fan manufacturing facility at Roorkie, switch and switchgear units in Bhiwandi and Nasik in Maharashtra and also LED light unit in Bhiwandi. To enhance our distribution capacities we have recently set up four warehouses at Bhiwandi, Rewari, Bengaluru and Kolkata.
What about enhancing export opportunities and setting up of facility outside India?Our export market is poised to grow every year by 40 to 50 per cent. The key focus area for us is the oil and gas sector, specifically in the MENA region, which has tremendous growth potential. Due to the complexity of the cables required and also quality of the cables being of prime importance, it is the ideal platform for Polycab to capture the oil and gas markets. Our focus is on markets such as GCC, UAE and Africa.

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Polycab targets export-focused expansion

By April 10, 2015 3:32 pm IST

EPR (Electrical & Power Review) | EPR Magazine
.

“The key focus area for us is the oil and gas sector, specifically in the MENA region, which has tremendous growth potential,” says Inder Jaisinghani, Chairman and MD, Polycab Group
 With a turnover of ` 4,500 crores during last fiscal, Polycab is one of the leading cables and wires players in India. In an exclusive interview with EPR, Inder Jaisinghani discusses a broad range of topics that includes current market scenario and Polycab’s growth strategies.
The electric wires and cables market is expected to witness rapid growth in the coming years. What are your strategies in gaining more market share?Polycab is a Rs. 4,500 crores group at present and expects to be a Rs.10,000 crores group within the next five years. At present we are at an interesting stage of evolution. We are blending some outstanding professionals into the company to augment the tremendous entrepreneurial success.
To achieve more market share we are implementing on few strategies which include capacity expansion, hiring more professional, enhancing our distribution networks and increasing our exports.
Could you brief us on the latest development at Polycab?Currently we are in the process of entering new segments such as optical fibre cables, solar power cables, and rubber cables. We are also expanding our B2C portfolio such as premium range decorative fans, LED lights, conduit pipes, switches and switchgears for housing sector.
We have recently established a fan manufacturing facility at Roorkie, switch and switchgear units in Bhiwandi and Nasik in Maharashtra and also LED light unit in Bhiwandi. To enhance our distribution capacities we have recently set up four warehouses at Bhiwandi, Rewari, Bengaluru and Kolkata.
What about enhancing export opportunities and setting up of facility outside India?Our export market is poised to grow every year by 40 to 50 per cent. The key focus area for us is the oil and gas sector, specifically in the MENA region, which has tremendous growth potential. Due to the complexity of the cables required and also quality of the cables being of prime importance, it is the ideal platform for Polycab to capture the oil and gas markets. Our focus is on markets such as GCC, UAE and Africa.

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