“Shriram Axiall has a global outlook, and we want to serve Indian PVC compounds market which is globally approved,” says Rajiv Arora, President & Business Head, Shriram Axiall
 Shriram Axiall, with over 50 years of experience in PVC compounds, is a name to be reckoned with. The company serves almost all the major players in wire and cable segment and ranks amongst one of the most advanced plants in India. In a conversation with EPR, Rajiv Arora talks all about the present scenario of PVC compounds market.
Shriram Axiall is a diversified company. What is your contribution to the electrical segment?Shriram Axiall is one of the largest organised players for PVC compounds in India and today ranks amongst one of the most advanced plants in country. We have been the pioneers, and customers have always looked up to us for new product development. With over 50 years of experience in PVC compounds, we are geared to explore new markets, diversify product portfolio and extend the range of applications with our already existing market in house wiring, signalling cables, power cables, control cables, appliance plugs, power wires, telecom wires, appliance panels, control boxes and enclosures.
We are now in a position to offer PVC compounds that can withstand heat up to 125 C. These are high-performance compounds and offer alternatives to cross linked options. We have a range of FRLS/RoHS compounds to meet customer demands. We have also developed several compounds that can be used to replace other engineering polymers for a wide range of rigid applications.
What is your comment on the recent market scenario for PVC compounds?The PVC compounds industry is moving in the right direction. The vinyl compounding market was reserved for small-scale industries, but for the past few years the regulations have eased. Expecting an increase in demand, large capacity addition has taken place.
Global slowdown has affected the demand and resulted in over capacity in this industry for the past few years; however, the Indian industry is in a good position to service the increased demand as the capacity is already in place.
Since the demand for PVC compounds is directly linked to GDP growth, with the current government enjoying a clear majority, the market sentiments are improving. Hence on the demand front, the scenario looks better as compared to the previous years.

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“Shriram Axiall has a global outlook, and we want to serve Indian PVC compounds market which is globally approved,” says Rajiv Arora, President & Business Head, Shriram Axiall
 Shriram Axiall, with over 50 years of experience in PVC compounds, is a name to be reckoned with. The company serves almost all the major players in wire and cable segment and ranks amongst one of the most advanced plants in India. In a conversation with EPR, Rajiv Arora talks all about the present scenario of PVC compounds market.
Shriram Axiall is a diversified company. What is your contribution to the electrical segment?Shriram Axiall is one of the largest organised players for PVC compounds in India and today ranks amongst one of the most advanced plants in country. We have been the pioneers, and customers have always looked up to us for new product development. With over 50 years of experience in PVC compounds, we are geared to explore new markets, diversify product portfolio and extend the range of applications with our already existing market in house wiring, signalling cables, power cables, control cables, appliance plugs, power wires, telecom wires, appliance panels, control boxes and enclosures.
We are now in a position to offer PVC compounds that can withstand heat up to 125 C. These are high-performance compounds and offer alternatives to cross linked options. We have a range of FRLS/RoHS compounds to meet customer demands. We have also developed several compounds that can be used to replace other engineering polymers for a wide range of rigid applications.
What is your comment on the recent market scenario for PVC compounds?The PVC compounds industry is moving in the right direction. The vinyl compounding market was reserved for small-scale industries, but for the past few years the regulations have eased. Expecting an increase in demand, large capacity addition has taken place.
Global slowdown has affected the demand and resulted in over capacity in this industry for the past few years; however, the Indian industry is in a good position to service the increased demand as the capacity is already in place.
Since the demand for PVC compounds is directly linked to GDP growth, with the current government enjoying a clear majority, the market sentiments are improving. Hence on the demand front, the scenario looks better as compared to the previous years.

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