Red Lion promotes Jesse Benefiel as VP of Product Management

Red Lion Controls, one of the global experts in communication, monitoring and control for industrial automation and networking, has promoted Jesse Benefiel to Vice President of Product Management and appointed Daniel Faia to the position of Vice President of Global Sales. In these roles, Jesse and Dan will be pivotal to bringing Red Lion’s rapidly expanding product portfolio to customers and partners worldwide.
“Jesse and Dan bring a tremendous amount of industry knowledge and enthusiasm to our executive team, and the importance they both place on establishing long-standing customer relationships is something we strongly value,” said Mike Granby, President, Red Lion Controls. “As Red Lion continues expanding our product portfolio as part of our ‘better together’ integration efforts, we are confident that they both have the necessary leadership skills and determination to drive sales worldwide.”
Jesse was promoted from his role as product manager, where he oversaw the successful launch of products that include the award-winning ProducTVity Station, Crimson and Data Station Plus.
Over the last 20 years, Jesse has developed extensive industrial automation knowledge through various customer-facing support, sales and product management roles at Red Lion. He initially joined the organisation as a member of the technical support team after receiving an associate degree in electronics from York Technical Institute.

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