Ziehl-Abegg honoured with the “Trademark of German Tradition”

Ziehl-Abegg is now permitted to use the title “Trademark of German Tradition.” This honour is bestowed by the Plus X Award to German brands that have shown commitment to traditional values for decades or even, in some cases, for over a century. The Plus X Award is the world’s biggest prize for innovation in technology, sports and lifestyle. “The name of Ziehl-Abegg has been symbolic with durable and efficient electric motors for over 100 years,” says Peter Fenkl, Chairman of the Board.

Emil Ziehl founded the company in Berlin in 1910. The philosophy proclaimed by Emil Ziehl, of producing durable and efficient electric motors, formed the basis for the company’s subsequent long-term success. Ziehl-Abegg SE is still entirely family-owned and not listed on the stock exchange. “This award posthumously recognises the entrepreneurial spirit of Emil Ziehl and his penchant for technology”, says Peter Fenkl.

“A model form of brand management not only forms the backbone of our German economy, but also makes an unparalleled contribution to ‘Brand Germany.’ It is not just part of our economic culture, our striving for excellence, but represents the very credibility, transparency and strength needed to drive great ideas and innovations which enable German ideas and German corporate governance to set the trend for the global markets,” says Donat Brandt, Founder and President of the Plus X Award.
The industry-neutral experts of the Plus X Award jury have specific criteria in mind for awarding the title of “Trademark of German Tradition.” They want to honor companies with enduring spirits, ones that have defied all odds; companies that have always, first and foremost, taken their customer’s wishes and needs into account. In addition, all of the companies awarded have shown a sense of responsibility for their customers, employees and partners for decades. The companies chosen have enduring values that have had a major, positive influence on their industry and have continuously
applied these values to revitalise their brand.

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