KEI — Building the Backbone of Viksit Bharat

One of the most notable steps of the company is the launch of ConFlame Green+. This revolutionary, environmentally conscious wiring solution offers enhanced flame-retardant properties, low smoke emission and reduced toxicity.

India is accelerating towards becoming a Viksit Bharat, a fully developed, infrastructure-strong and economically self-reliant nation. And so, the demand for safe, efficient and future-ready electrical systems is at an all-time high. At the heart of this transition is KEI Industries Limited, one of India’s leading wire and cable manufacturers. The innovations by the wires and cables giant are quietly powering the ambitions of the nation.

Branded under the vision “Viksit Bharat Ka Viksit Wire”, KEI is not just a manufacturer of cables; it is a strategic enabler of India’s growth story. From electrifying major industrial hubs to wiring prestigious high-rise mega-projects, KEI wires and cables form the critical nerve system of a nation on the move.

A legacy of trust built for the future

Established over five decades ago, KEI has steadily expanded its footprint, delivering world-class electrical solutions built on the pillars of quality, safety, and innovation. As the energy and infrastructure sectors adopt smarter and greener technologies, KEI has stayed ahead of the curve by integrating sustainable practices into its manufacturing and R&D processes.

One of the most notable steps in this direction is the launch of ConFlame Green+. This revolutionary, environmentally conscious wiring solution offers enhanced flame-retardant properties, low smoke emission and reduced toxicity. It is designed to meet the dual demands of building safety and environmental responsibility, making it a preferred choice for modern construction and industrial projects.

Sustainability at the core: ConFlame Green+

The product ConFlame Green+ is a timely innovation that reflects KEI’s foresight into the future of electrical infrastructure. In a sector where fire safety and eco-regulations are becoming increasingly stringent, ConFlame Green+ sets a new benchmark. It supports green building norms and helps customers meet both safety and ESG compliance standards.

For architects, builders, EPC contractors and developers committed to responsible construction, ConFlame Green+ offers a future-proof solution—one that supports India’s push toward sustainable infrastructure.

Brand visibility on a national stage: KEI x RCB partnership

While KEI continues to grow its presence in industrial and institutional segments, it has also taken bold strides in consumer brand visibility. A key highlight of this initiative is KEI’s ongoing partnership with Royal Challengers Bengaluru (RCB) in the 2025 edition of the Men’s T20 Cricket League, marking the third consecutive year as Principal Partner.

This partnership has offered KEI a unique opportunity to connect with millions of Indian households and beyond. The KEI logo is prominently displayed on the back of the RCB jersey, alongside global cricketing icon Virat Kohli, whose leadership and credibility mirror KEI’s values of excellence, trust and performance.

For a company deeply rooted in engineering excellence, this collaboration with cricket symbolises a strategic move to bring engineering brands into the mainstream consumer consciousness, making wires. It cables a household conversation about safety and reliability.

Building the backbone of Viksit Bharat

As India’s infrastructure story unfolds from metro rails to power plants, from green buildings to mega projects, KEI Industries stands firm as a dependable growth partner. With cutting-edge products like ConFlame Green+ and a forward-thinking approach to branding and sustainability, KEI is laying down not just wires and cables but the very foundation of a safe, sustainable and Viksit Bharat.

In the years ahead, as India wires itself for a smarter, safer and greener tomorrow, KEI will continue to lead with innovation, integrity and impact.

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Authored by:

Anil Gupta, CMD- KEI Industries