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Home » Industry Analysis » Sterling Generators sees positive market sentiment fuelling growth in global genset business

Sterling Generators sees positive market sentiment fuelling growth in global genset business

December 26, 2023 2:28 pm

Sterling Generators sees positive market sentiment fuelling growth in global genset business
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Company’s RECD devices promise a 70 percent emission cut, and committing to CPCB IV standards, post-June 2024 gensets prioritise efficiency and pollution reduction.

The power genset sector is experiencing robust growth driven by increased demand from data centres, real estate markets, and expanding infrastructure. Sterling Generators, a key player in this landscape, is at the forefront of innovation with advanced engine technologies focused on efficiency and sustainability. Their global sourcing strategy and commitment to environmental standards position them competitively in the dynamic market. Opportunities abound for industry players to contribute to cleaner and more resilient genset energy through alternative fuels and emerging technologies. Sanjay Jadhav delves into the insights of the industry to analyse the trends with EPR Magazine.

What current trends are fuelling growth in the power genset sector? 

The current market sentiment is positive, driving robust growth in the global genset industry. Increased demand for data centres, both domestically and internationally, is a key factor. Commercial and residential real estate markets are experiencing a revival, while industrial investments in India are surging, creating a need for reliable backup support where diesel generators remain cost-effective. The infrastructure sector is expanding, further fueling demand for power generators. Notably, there is a shift towards sustainable practices, moving from diesel to gas-based applications and ongoing research on hydrogen-based power generation. Alternative fuels like hydrogenated vegetable oil (HVO) are also gaining traction for their potential to reduce emissions. This dynamic landscape indicates promising growth opportunities in the power generation industry.

Which emerging innovative technologies contribute to increased efficiency and overall sustainability in power generation?

Sterling is advancing its engine technology for enhanced performance and environmental sustainability. The Baudouin engines lead in efficiency and emissions control, with containerised solutions minimising noise pollution. RECD devices promise a 70 percent reduction in emissions. Committed to environmental standards like CPCB IV, Sterling ensures post-June 2024 gensets comply, emphasising efficiency and pollution reduction. Catalytic converters control SOx, NOx, and carbon emissions. Pioneering H2 fuels anticipates a global trend shift, aligning with sustainability goals. Sterling’s innovations showcase a dedication to efficiency, sustainability, and reliability, reinforcing its position as a leader in the evolving landscape of environmentally conscious engine technology.

What strategies industry leaders are employing to stay competitive in the market?

Sterling Generators adopts a global sourcing strategy, securing cost-effective components worldwide for its expansive manufacturing plant in Silvassa, India. Renowned for scale, quality, and efficiency, the company excels in manufacturing and project execution, operating globally with a focus on the Middle East, Southeast Asia, Australia, and Africa. A new UK office aims to extend its reach into European markets, ensuring a presence on most continents within the next six months to a year. Sterling Generators prioritises customer relationships and values its personnel, fostering a growth-centric environment for sustained success.

What opportunities exist for industry players to overcome the challenges and contribute to cleaner and more resilient genset energy?

Diesel continues to dominate backup power, but a shift to hydrogenated vegetable oil (HVO) is expected for cleaner alternatives. Hydrogen-powered engines are the next evolution, especially in captive and backup power. Hybrid solutions with renewables and batteries are emerging. Despite engine longevity, technological advancements may make current systems obsolete. Initial capital investment challenges exist for hydrogen, as they need clear recovery avenues. While batteries in hybrids can be recycled, traditional backup applications need sustainable innovations in the evolving backup power landscape.

Spokesperson: Sanjay Jadhav – CEO Sterling Generators

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