KEI Wires and Cables launches eco-friendly wiring solution KEI Conflame Green +

Recognising the need for strategic repositioning, particularly in light of current market dynamics and evolving consumer preferences, the company introduced KEI Conflame Green + with enhanced safety features.

KEI has introduced Conflame Green+, an innovative product that revolutionises home wiring with eco-friendly solutions and unparalleled safety features. Let us know your insights into wire technology.

Can you provide insights into the launch of KEI Wires & Cables’ innovative product, KEI Conflame Green +?

We at KEI Wires & Cables proudly unveil our vision of “Next-gen living, Eco-friendly solutions” with our upcoming product range that connects and cares. Introducing the highly anticipated product, KEI Conflame Green +. This cutting-edge addition to our lineup is designed to redefine home wiring, emphasising safety, reliability, and eco-friendliness. Branded as the “Green Wire,” it connects seamlessly and reflects our unwavering commitment to sustainability. Choose KEI Conflame Green + for a futuristic wiring solution that meets your needs and cares for the environment. Our launch marks a significant stride toward a greener and safer future.

What inspired the creation of the innovative product range KEI Conflame Green +?

The inspiration behind this groundbreaking product stemmed from the challenges faced by our existing Conflame range in gaining consumer traction. Recognising the need for strategic repositioning, particularly in light of current market dynamics and evolving consumer preferences, we introduced KEI Conflame Green + with enhanced safety features.

In response to the growing emphasis on environmental consciousness in the market, driven by both competitors and consumers alike, we seized the opportunity to launch a product that directly addresses these concerns. Our new offering is meticulously crafted to support sustainability initiatives, meeting the rising demand for eco-friendly solutions.

Can you elaborate on the vision of developing a “Next-Gen Living- Eco-friendly solution”?

“Next-Gen Living Eco-friendly solution” reflects our unwavering dedication to delivering innovative solutions prioritising Eco-Friendliness and 360-degree safety features. This initiative is designed to resonate with the distinctive needs and priorities of the contemporary millennial consumer, who values environmental consciousness and safety in their lifestyle choices.

Traditionally, manufacturing lacked sustainable, eco-friendly solutions; however, our new product marks the first stride toward environmental care and a transformative effort. It represents a monumental leap for mankind in sustainable initiatives, exemplified by our groundbreaking product, Conflame Green +.

What’s the significance behind the comprehensive “+” logo? Could you outline the benefits of KEI Conflame Green +?

The incorporation of “+” in the logo signifies the added benefits of KEI Conflame Green+, showcasing its commitment to comprehensive care for both Inside and outside safety. Inside safety encompasses features such as excellent HR-flame-retardant properties, low smoke density for faster evacuation, and anti-rodent/termite resistance. This protects lives and offers cost-saving advantages like higher current carrying capacity, increased durability, and better surge voltage withstand capacity.

Outside safety emphasises sustainability through the KEI Pledge, the use of clean gas, efficient waste management, and green energy generation. Eco-friendly aspects include compliance with ROHS and REACH standards, lead-free composition, and biodegradable packaging.

Furthermore, the product boasts cutting-edge technology and various certifications and approvals, including BASEC, which ensure its reliability and adherence to industry standards.

Which consumer segment is the primary focus of this groundbreaking concept?

Amidst shifting consumer preferences, our primary target comprises young couples below 35, especially those aspiring to own homes. This demographic holds significant sway in choosing commodity products like wires.

The millennial generation, epitomised by these young couples, demonstrates a dual commitment to environmental sustainability and heightened safety awareness in purchasing decisions. In response to this nuanced behaviour, our innovative tagline, “Next-Gen Living”, reflects our dedication to align with their values. This commitment translates into providing eco-friendly solutions and prioritising 360-degree safety features, resonating with the distinct needs of the modern, environmentally conscious, and safety-oriented millennial consumer.