New-age ground-specific earthing solutions

Jai Kumar Belsare, Vice President, Yash Earthing Solutions Pvt. Ltd. talks about the importance of creating awareness amongst the consumers about having ground-specific electrical resistance for buildings and commercial spaces.

Kindly brief us about your range of earthing solutions.
Yash Earthing Solutions Pvt. Ltd. is a prominent manufacturer duly registered under Micro and Small Industries for manufacturing of chemical pipe earthing (based on GI copper bonded and pure copper), earth pit cover, lightning arrester, surge arrester, poly plastic earth pit cover, and all type of grounding systems under the “YEC brand”. We also specialise in installation and testing of highly conductive, corrosion-free earthing systems as well as lightning protection systems. Our services extend to private businesses (large and small) as well as government agencies.

How are earthing accessory players innovating to cater to the rising electricity demand and share of renewable power in the energy mix?
We offer solutions with risk assessment calculations which help you to eliminate hazards or reduce the risk level. Our wide range of products helps you to get complete protection under one roof from direct and indirect lightning. We help our customers in conducting soil resistivity survey to determine the electrical resistance of the ground at a specific location.

Can you share with us the success journey of Yash Earthing Solutions Pvt. Ltd. since its inception?
We started our business in Budhwar Peth, Pune market in 2002 and are now the fastest growing manufacturers of earthing and lightning arresters in India and the UAE. Our company has been in the electrical safety industry for more than a decade and has been constantly striving to implement new technologies. Another factor for our rapid expansion in the country is the development of maintenance-free earthing electrodes and lightning arresters that promote high safety standards.

How are the new technologies and eco-friendly materials for earthing accessories enhancing the safety of electrical products?
There are different types of new technologies for better safety and efficiency such as equipment grounding using conductors, isolated grounding systems, branch circuit grounding, ground resistance, ground rods, and ground rings.

What kind of investments need to be made in the segment for greater growth and market stability?
The global earthing equipment market is expected to reach $7,140.2 million by 2025 from $4,542.3 million in 2017, growing at a CAGR of 5.8 percent between 2018 and 2025. We must have more social acceptance to support the sustainability of earthing systems. The social acceptability of earthing systems can be enhanced by addressing local deficiencies and requirements. The government should focus more on creating awareness of new-age earthing solutions, investments and digital marketing and also encourage or subsidise earthing solutions as well as look at ways for involving more manpower to boost the market. Also, increase in the number of construction projects for metro, railways and manufacturing plants are expected to boost the growth of earthing solutions.

What are your plans for your business for this year?
The company’s 2020 vision is to strengthen its position as a market leader by offering the most advanced and customised solutions in reactive power and power quality. We also see the expert component of our business to register substantial growth. We wish to become the most preferred vendor in our product area this year.

We aim to become a market leader by offering the most advanced and customised solutions in reactive power and power quality.