RR Kabel on expansion spree

RR Kabel is already a popular brand among architects and real estate project developers. So, introducing LED lights under Arraystorm brand is a right for match for us.
Shreegopal Kabra, Managing Director & Group President, RR Global

RR Kabel, a part of RR Global, is a globally renowned Indian brand offering a comprehensive range of electrical products and solutions. The company has recently acquired Arraystorm Lighting Pvt Ltd – a Bengaluru-based premium LED company. The company also plans to launch two new ranges of products – fire alarm cable and E-Beam cable. Here, in an interview with Subhajit Roy, Shreegopal Kabra, Managing Director & Group President, RR Global shares more details about the acquisition and product range expansion plans.

Mr. Kabra, congratulations on successful acquisition of Arraystorm Lighting. Could you let us know more about this development?
We have acquired Arraystorm Lighting because we were looking into the space of commercial lighting. Though we are already present in the B2C lighting segment, we thought of expanding our horizon in the B2B segment that also in the commercial lighting space as there is huge business potential. In India, there is a demand of over 50 million square feet new commercial space every year. So we bought entire business of Arraystorm which is one of India’s finest and most renowned commercial LED lighting manufacturers. RR Kabel is already a popular brand among architects and real estate project developers. So, introducing LED lights under Arraystorm brand is a right for match for us. With this new business, we are adding prestigious clients like Google, Amazon and Boston Consulting Group (BCG) in our clientele.

RR Kabel is part of RR Global, a USD 850 million company in the electrical sector with a presence across 85 countries globally. Could you tell us how the acquisition will further consolidate your position in the global market?
During the first one year, we would like to concentrate only on the Indian market, and then we will go global. We acquired Arraystorm that was owned by Kores India in March this year. But for the last 6-7 months, we could not do much due to the pandemic. So, we plan to take this brand to the global markets by the end of next year.

What is the kind of capacity you’re looking at for the Arraystorm’s lighting products?
This is a niche market segment and we are targeting around Rs 100 crore revenue from this business in next three years.

Advertising