Power protection relays for India’s expanding energy demands

There is a greater demand for power distribution and electrical power protection relays with the evolving tandem of T&D.

At the beginning of the 21st century, India gained recognition as a potential market for quickly developing technology. The development of the power sector is getting a lot of attention but simultaneously putting a strain on infrastructure. Due to the announcement of smart cities, industry expansion, and IT-enabled services, the country is expected to produce a 40000 MW power pool to maintain the growth rate. As a result, there is a greater demand for power distribution and electrical power protection relays, and the expansion of electrical transmission and distribution is growing in tandem with the economy.

Ashida Electronics is an entirely indigenous business that designs and manufactures SCADA systems and electrical power protection relays. The company is proud to be an Indian business and values its contribution to the community. Key electrical installations all over India and abroad are being monitored by millions of its electrical power protection relays. Since Ashida’s mission is to strengthen India as a nation, it has set its goals non-financial and holds that rapid commercial progress is inevitable. The company specialises in the automation and protection of electrical substations, and its USP is that it has a comprehensive understanding of these fields and can offer specialised solutions for customers’ needs.

The company’s flagship products are based on its 50 years of experience. They include a self-powered relay that they have developed specifically for different users based on their needs, built its model to match the exact requirement, and is highly reliable. The products are primarily protection relays and substation automation systems, but the firm has a monopoly in the protection relay market. To produce a high-quality product, the company analyses customer complaints monthly and identifies minor nonconformities in its processes, products, services, and incoming raw materials. The company then makes the necessary adjustments to these processes and continually seeks to improve.

In essence, Ashida’s products are innovatively driven and focused on catering to new domestic and overseas customers. The company conducts seminars on its product and solicits feedback to receive fresh customer inquiries. The company sets up the demo and works on its unique requirements to create a suitable solution that matches them. Further, they have very little attrition in mid-to-high-level positions, and most of its supervisory and HOD personnel have been with the company for over 20 years. Thus, this helps to provide someone with interrupted service where the entire team works together for customer support, product development, product support service, and everything else. It also helps extend the lifespan of the product.

Ashida specialises in the automation and protection of electrical substations. With a 52-year history in India, Ashida Electronics also serves the oil, gas, and electric utility industries. The company is increasing its turnover from 25% to 30% while also engaging in export business. Therefore, maintaining its dependability despite industry demand makes sense. “By 2030, we plan to be present in every electrical utility in India and in 30 other countries, which requires product innovation as well as increasing our coalition offering and building new infrastructure”, concludes S.D. Naik, CEO at Ashida Electronics